{"id":39845,"date":"2025-07-14T14:47:48","date_gmt":"2025-07-14T12:47:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=39845"},"modified":"2025-07-14T14:47:48","modified_gmt":"2025-07-14T12:47:48","slug":"the-country-that-will-buy-the-most-fiat-cars-in-2025-is-by-far-not-italy","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/fiat\/le-pays-qui-achete-le-plus-de-fiat-en-2025-nest-pas-litalie-et-de-loin\/","title":{"rendered":"The country buying the most Fiat in 2025 won't be Italy (not by a long shot)."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

It's a powerful symbol of the brand's geographical shift: Fiat<\/a> sells more cars in Brazil than in Italy<\/strong>... and by a long way. While the Italian brand continues to decline on its own soil, it continues to enjoy great success in Latin America, to the point of redefining what it means today to be an Italian brand.<\/p>\n\n\n\n

Brazil: 241,428 Fiat cars registered in six months<\/h2>\n\n\n\n

The figures speak for themselves: with 241,428 units registered between January and June 2025,<\/strong> Brazil remains Fiat's number-one market worldwide, ahead of Italy (82,466 units), which is down 14 % on last year. Not only does Brazil retain the top spot it has held since 2019, it even widens the gap with annual growth of +9 %, and even +17 % compared to 2023.<\/p>\n\n\n\n

This success is no accident. Fiat offers a complete, affordable and local range: Mobi, Argo, Pulse, Fastback, Cronos, Toro, Strada... not forgetting the Abarth versions. Models adapted to the needs and expectations of the Brazilian market, with a well-honed industrial strategy, unlike on the Old Continent.<\/p>\n\n\n\n

Italy: the fall continues<\/h2>\n\n\n\n

If the first six months of 2025 are anything to go by, Fiat is in structural decline on its home turf. The brand sold \"only\" 82,466 vehicles, down 14 % on the same period last year,<\/strong> and even 12 % less than two years ago. A worrying fall.<\/p>\n\n\n\n

What's most alarming? A large proportion of Italian sales (almost 70 %) are still based on the old Fiat Panda, a model at the end of its career, sold off but still widely popular.<\/p>\n\n\n\n

Argentina: the big surprise<\/h2>\n\n\n\n

Another high-growth country is Argentina, Fiat's third-largest market worldwide in 2025. With 42,332 units sold (+92 1TP3Q), the brand will almost double its sales there compared with 2024. Here too, the local range is an asset, with models produced in the region and designed for local purchasing power.<\/p>\n\n\n\n

Europe drops out...<\/h2>\n\n\n\n

In the meantime, Europe is collapsing<\/strong>. The situation is worrying. Here are a few examples of free fall:<\/p>\n\n\n\n

    \n
  • Germany<\/strong> 8,663 units (-55 %)<\/li>\n\n\n\n
  • France<\/strong> : 9,738 units (-53 %)<\/li>\n\n\n\n
  • Spain<\/strong> 5,027 units (-54 %)<\/li>\n\n\n\n
  • United Kingdom<\/strong> : 6,136 units (-29 %)<\/li>\n\n\n\n
  • Turkey<\/strong> 33,068 units (-35 %)<\/li>\n<\/ul>\n\n\n\n

    In these markets, the all-out electrification strategy (Fiat 500e, Fiat 600e) is not bearing fruit. Result: double-digit losses on all fronts<\/strong>.<\/p>\n\n\n\n

    Fiat, an Italian brand... with Latin American roots<\/h2>\n\n\n\n

    With over 283,000 vehicles sold in its two Latin American markets alone, Fiat generates over 65 % of its sales outside Europe.<\/p>\n\n\n\n

    Fiat is not what it used to be. The Italian icon is now a global brand, driven by Brazil and Argentina, which act as commercial pillars in a world where Europe is in retreat.<\/p>\n\n\n\n

    Brazil is Fiat's new beating heart. And even though the brand is preparing for its comeback on the Old Continent with three new models<\/a>she knows where her priorities lie. And it's no longer in Turin... but in S\u00e3o Paulo.<\/p>\n\n\n\n

    Country<\/th>Registrations 6 months 2025<\/th>Change n-1<\/th>Change n-2<\/th><\/tr><\/thead>
    Brazil<\/td>241428<\/td>9%<\/td>17%<\/td><\/tr>
    Italy<\/td>82466<\/td>-14%<\/td>-12%<\/td><\/tr>
    Argentina<\/td>42333<\/td>92%<\/td>9%<\/td><\/tr>
    Turkey<\/td>33067<\/td>-35%<\/td>-46%<\/td><\/tr>
    Germany<\/td>8662<\/td>-55%<\/td>-64%<\/td><\/tr>
    France<\/td>9737<\/td>-53%<\/td>-51%<\/td><\/tr>
    Spain<\/td>5026<\/td>-54%<\/td>-68%<\/td><\/tr>
    United Kingdom<\/td>6135<\/td>-29%<\/td>-39%<\/td><\/tr>
    Japan<\/td>1856<\/td>-16%<\/td>-22%<\/td><\/tr>
    United States<\/td>919<\/td>95%<\/td>225%<\/td><\/tr>
    Total<\/td>431629<\/td>-4%<\/td>-9%<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":39846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-39845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe pays qui ach\u00e8te le plus de Fiat en 2025 n\u2019est pas l\u2019Italie (et de loin) - ItalPassion<\/title>\n<meta name=\"description\" content=\"C\u2019est un symbole fort du basculement g\u00e9ographique de la marque : Fiat vend plus de voitures au Br\u00e9sil qu\u2019en Italie\u2026 et de tr\u00e8s loin. 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