{"id":38972,"date":"2025-06-10T09:35:33","date_gmt":"2025-06-10T07:35:33","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=38972"},"modified":"2025-06-10T09:35:33","modified_gmt":"2025-06-10T07:35:33","slug":"alfa-romeo-junior-orders-in-progress","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-junior-ou-en-sont-les-commandes\/","title":{"rendered":"Alfa Romeo Junior: how are the orders coming along?"},"content":{"rendered":"
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Since the arrival of the newAlfa Romeo<\/a>has become an almost monthly habit: the brand regularly reports on the sales performance of its latest model, theAlfa Romeo Junior<\/a>. And the momentum is still positive, to say the least.<\/p>\n\n\n\n

A few days ago, we revealed exclusively on Italpassion that the brand grew by 20 % in registrations compared with the previous year<\/a>This rebound was largely driven by the new BSUV Junior. This model now accounts for between 50 and 71 % of the brand's registrations, depending on the country. A sign of real commercial success across Europe.<\/p>\n\n\n\n

And this trend seems to be continuing. On June 9, 2025, Alfa Romeo announced that it had exceeded 40,000 orders for the Junior.<\/strong> A symbolic milestone that confirms the momentum begun in autumn 2024. According to our estimates, this represents around 25,000 orders over the last 6 months, a rate that could take Junior to 50,000 orders a year if the pace continues.<\/p>\n\n\n\n

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An encouraging figure, but one that will have to be sustained over time. <\/strong>The case of the Tonale (and its American cousin, the Dodge Hornet) is a reminder that promising beginnings don't always guarantee long-term success: 20,000 units produced in 2022, a peak of 82,000 in 2023, then a drop to 36,000 in 2024...<\/p>\n\n\n\n

In terms of registrations, the data confirm that Junior has been well received. <\/strong>Focusing on four key markets - Italy, France, Germany and Spain - 12,256 units have been registered since the start of the year, an average of 2,000 to 3,000 vehicles per month. A respectable performance for a still young model in a particularly competitive segment.<\/p>\n\n\n\n

It should be remembered, however, that the figures for orders, production and registrations are not equivalent. To date, no official production figures for the Tychy plant have been released.<\/p>\n\n\n\n

In short, the Alfa Romeo Junior is off to a good start. With a steady stream of orders and a significant share of the brand's registrations, the Junior has become the pillar of the Alfa Romeo revival. Provided the momentum lasts beyond the novelty effect. It's a pity that, as has been the case for over a decade, the brand's survival depends on just one or two models each time.<\/p>\n\n\n\n

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