{"id":37923,"date":"2025-04-15T09:24:07","date_gmt":"2025-04-15T07:24:07","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37923"},"modified":"2025-04-15T09:24:07","modified_gmt":"2025-04-15T07:24:07","slug":"alfa-romeo-to-back-off-on-customization-for-new-models","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-va-faire-marche-arriere-pour-la-personnalisation-de-ses-nouveaux-modeles\/","title":{"rendered":"Alfa Romeo to back off on new model customization"},"content":{"rendered":"

If there's one point on which many aficionados agree, it's the lack of customizability of today'sAlfa Romeo<\/a>. <\/strong>This is a recurring frustration for Alfa enthusiasts, accustomed to a time not so long ago when configuring an Alfa was almost a game of style.<\/p>\n\n\n\n

Take the Giulia, an emblematic model still in the catalog today. In 2025, customization is reduced to its simplest expression: two finishes (Sprint and Veloce), seven exterior colors (white, red, blue, two shades of gray, black and green), two types of wheels, and... no choice of brake calipers. Inside, the choice is limited to two hues: black or red. Hard to stand out from the crowd.<\/p>\n\n\n\n

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Alfa Romeo Giulia interior in 2025<\/figcaption><\/figure>\n\n\n\n
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Alfa Romeo Giulia interior 2017<\/figcaption><\/figure>\n\n\n\n

The latest Junior model's configuration remains just as limited. <\/strong>Not counting the two-tone versions, there are six exterior colors (white, black, blue, gray, ivory and red), three wheels, no choice of brake calipers, and an all-black interior.<\/p>\n\n\n\n

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Alfa Romeo Junior 2025 interior<\/figcaption><\/figure>\n\n\n\n

And yet, you only have to go back to the launch of the Giulia in 2016 to measure the gap.<\/strong> At the time, the Alfa Romeo configurator was packed with options. In terms of trim levels: Business, Super, Lusso, Sport, Veloce, and of course the legendary Quadrifoglio. On the paint side: 14 hues in the catalog, ranging from pastel to metallic and three-coat. Wheels? A dozen models, from 16\" to 19\". The interior was a veritable palette of ambiences, with no fewer than 18 combinations if you add up the finishes. Black, red, beige, brown leather, contrasting stitching, wood or aluminum... And for the brakes, several caliper colors were available: red, yellow, black, gray, and there was blue too!<\/p>\n\n\n\n

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In those days, every Alfa Romeo could truly reflect the personality of its driver. A luxury that has gradually disappeared.<\/p>\n\n\n\n

This gradual reduction in customization options was accentuated by the merger of FCA and PSA into Stellantis. A pivotal time when Alfa Romeo was losing money, and drastic decisions were taken. Limiting the number of configurations has helped streamline production, reduce costs and improve perceived quality, as the brand explains. <\/strong>And the results were there: Alfa Romeo returned to profitability (after also raising its prices).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

But this was at the expense of the very spirit of an Alfa for many: the possibility of having a car that's unique, to one's taste. Today, Alfists are calling for the return of a camel interior, colored brake calipers, a wider choice of wheels... In short, a little more freedom.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A topic we discussed with Alfa Romeo at the Junior Q4 test drive<\/a>. The brand has confirmed that it has taken responsibility for limiting configurations, for the reasons given above. But it was also keen to reassure us: future Alfa Romeo models will offer even more customization possibilities. Perhaps not as many as in the past, but more than today, that's for sure.<\/strong><\/p>\n\n\n\n

A turnaround that should delight enthusiasts. Because an Alfa Romeo is not just a car to drive. It's also a car to dream about, to configure, to make your own.<\/p>\n\n\n\n

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