{"id":37551,"date":"2025-03-31T09:38:01","date_gmt":"2025-03-31T07:38:01","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37551"},"modified":"2025-03-31T09:38:03","modified_gmt":"2025-03-31T07:38:03","slug":"alfa-romeo-giulia-and-stelvio-sales-figures-since-launch","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-giulia-et-stelvio-combien-de-ventes-depuis-leurs-lancements\/","title":{"rendered":"Alfa Romeo Giulia and Stelvio: how many sales since their launches?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-1024x683.jpg\" alt=\"\" class=\"wp-image-37163\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/giulia-stelvio-quadrifoglio.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Since their launch, the Alfa Romeo Giulia and Stelvio have made a lasting impression with their performance and design. <\/strong>By aggregating registrations of the two models in 30 countries, we were able to obtain an estimate of the number of cars sold over the last 9 years. Although we are missing the year 2020, during which registrations were not published (COVID), and the year 2024, due to the absence of data for November and December, the general trend remains clear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the absence of some countries and years, sales are estimated as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alfa Romeo Giulia<\/strong> just over 150,000 units sold.<\/li>\n\n\n\n<li><strong>Alfa Romeo Stelvio<\/strong> just over 200,000 units sold.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"478\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio.jpg\" alt=\"\" class=\"wp-image-37552\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio.jpg 924w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio-300x155.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio-768x397.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio-18x9.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio-561x290.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio-265x137.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio-531x275.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio-364x188.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio-728x377.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio-608x315.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/03\/ventes-alfa-romeo-giulia-et-stelvio-758x392.jpg 758w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On closer examination, the breakdown of geographical sales reveals significant differences between the two models. <strong>For the Stelvio, the number 1 country is Italy,<\/strong> with over 60,000 units, followed by the USA with over 50,000 units. Germany comes third with over 15,000 units, while France follows with over 10,000 units.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As for the Giulia, the United States dominates, with over 50,000 units sold,<\/strong> followed by Italy with over 30,000 units. Germany is in third place with over 15,000 units, while the UK and France are tied at around 8,000 units each.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sales well short of ambitious targets<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"497\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/Alfa-Romeo-2018-roadmap.jpg\" alt=\"\" class=\"wp-image-29524\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/Alfa-Romeo-2018-roadmap.jpg 750w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/Alfa-Romeo-2018-roadmap-300x199.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/Alfa-Romeo-2018-roadmap-561x372.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/Alfa-Romeo-2018-roadmap-265x176.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/Alfa-Romeo-2018-roadmap-531x352.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/Alfa-Romeo-2018-roadmap-364x241.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/Alfa-Romeo-2018-roadmap-728x482.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/Alfa-Romeo-2018-roadmap-608x403.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/Alfa-Romeo-2018-roadmap-600x398.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>These results fall far short of Sergio Marchionne's targets,<\/strong> the former CEO of Fiat Chrysler Automobiles, had set at the time. He was aiming for 400,000 units a year, a target that now seems hard to reach given that he only launched 2 of the 7 models he had planned. Indeed, after two years of launch, sales of the two models Giulia and Stelvio have gradually declined, highlighting the difficulty of maintaining high volumes once the novelty effect has worn off.  It's also worth remembering that shortly after Stellantis was born in 2021, former Alfa Romeo CEO Jean-Philippe Imparato declared that the brand was losing money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alfa Romeo's challenge: maintaining sales beyond launch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This post-launch decline is not an isolated case. <strong>In 2024 and early 2025, the Tonale, launched in 2022, seems to be suffering the same fate,<\/strong> with <a href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-figures-tonale-no-longer-enough-junior-to-the-rescue\/\">sales slowing down after a promising start<\/a>. This raises a crucial question for Alfa Romeo: how to maintain a good sales volume after each new model launch?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The solution could lie in a range that is renewed more frequently.<\/strong> A range of six models, renewed every 10 years and updated every 5 years, would avoid this sharp drop in sales. This strategy could enable Alfa Romeo to break this negative cycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>new Alfa Romeo Junior SUV<\/strong>which is currently enjoying positive orders, could well be the key to breaking this cycle. It remains to be seen whether this model will be able to revive the brand's sales and reverse the trend of recent years.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[288,287],"class_list":["post-37551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-giulia","tag-alfa-romeo-stelvio","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alfa Romeo Giulia et Stelvio : combien de ventes depuis leurs lancements ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Depuis leur lancement, l&#039;Alfa Romeo Giulia et le Stelvio ont marqu\u00e9 les esprits avec leurs performances et leur design. 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