{"id":37405,"date":"2025-03-24T16:06:33","date_gmt":"2025-03-24T15:06:33","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37405"},"modified":"2025-03-24T16:06:35","modified_gmt":"2025-03-24T15:06:35","slug":"ferrari-starts-selling-fewer-cars","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-commence-a-vendre-moins-de-voitures\/","title":{"rendered":"Ferrari starts selling fewer cars?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Ferrari<\/a> seems to be showing a trend reversal in its sales figures.<\/strong> Taking January and February 2025 together, the prancing-horse brand recorded a 16 % drop in sales compared with the same months of the previous year. While this may seem worrying at first glance, a closer look at the figures shows a more nuanced picture and suggests that this decline could be voluntary.<\/p>\n\n\n\n

Down on the previous year<\/h2>\n\n\n\n

This had been seen from January<\/a> and it continues. Ferrari's total worldwide sales for January and February 2025 amount to 1,106 vehicles, <\/strong>a figure down on the 1,318 units sold in January and February 2024. The decline is particularly marked in the United States (-16 %) and Germany (-20 %), markets that historically account for a significant proportion of Ferrari sales. The UK, meanwhile, saw a spectacular fall of 32 % over the same period, reaching its lowest level in two years.<\/p>\n\n\n\n

However, France and Italy are holding up well.<\/strong> France saw an interesting increase of 112 % over the period, while Italy, despite a slight drop of 5 %, maintained its position among Ferrari's top four markets.<\/p>\n\n\n\n

<\/th>01\/25<\/th>02\/25<\/th>Total<\/th>Change previous year<\/th><\/tr><\/thead>
United States<\/td>175<\/td>261<\/td>436<\/td>-16%<\/td><\/tr>
Japan<\/td>67<\/td>119<\/td>186<\/td>-9%<\/td><\/tr>
Germany<\/td>131<\/td>140<\/td>271<\/td>-20%<\/td><\/tr>
United Kingdom<\/td>58<\/td>13<\/td>71<\/td>-32%<\/td><\/tr>
Italy<\/td>81<\/td>61<\/td>142<\/td>-5%<\/td><\/tr>
France<\/td>21<\/td>49<\/td>70<\/td>112%<\/td><\/tr>
<\/td><\/td><\/td>1106<\/td>-16%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

To compare with 2 years ago, in January and February 2023, for the same countries, Ferrari had registered 1092 cars, an increase of 1 %.<\/p>\n\n\n\n

A sign of transition or a desire to limit production?<\/h2>\n\n\n\n

This drop in sales is not necessarily a sign of Ferrari's inevitable slowdown. Indeed, the Italian brand seems to be opting for a more selective and controlled approach to production. In 2024, Ferrari well over the 13,000 sales mark<\/a>a record performance. However, that year saw a slowdown in sales growth compared with previous years, a phenomenon that could indicate a change in strategy.<\/p>\n\n\n\n

\"\"
Ferrari sales since 2011<\/figcaption><\/figure>\n\n\n\n

Ferrari may want to limit its annual production to maintain the exclusivity of its models,<\/strong> a policy that could be reinforced in 2025. In fact, despite lower sales figures in January and February, the brand plans to the launch of six new models this year<\/a>These include updates of the Ferrari 296, SF90 and Roma, as well as an all-electric version, a hybrid SUV and potentially a new SP4. These new releases could be seen as steps towards renewing the range without massively increasing production volume.<\/p>\n\n\n\n

It is also plausible that Ferrari has decided to slow down the pace of sales to avoid exceeding the symbolic threshold of 14,000 units,<\/strong> a number that the company seems determined to maintain in order to preserve its image. The hypothesis that the brand is seeking to reduce its sales in a controlled way could explain the slight drop of 10 % recorded in January 2025 compared with the previous year. This strategy would aim to avoid market saturation while maintaining the value of its models.<\/p>\n\n\n\n

The manufacturer is forecasting an increase in revenues,\u00a0targeting sales in excess of 7 billion euros,\u00a0<\/strong>i.e. growth of at least 5 % over the previous year. Stay tuned!\u00a0<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-37405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari commence \u00e0 vendre moins de voitures ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari semble afficher un retournement de tendance dans ses chiffres de ventes. 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