{"id":37045,"date":"2025-03-07T11:44:31","date_gmt":"2025-03-07T10:44:31","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37045"},"modified":"2025-03-07T11:44:34","modified_gmt":"2025-03-07T10:44:34","slug":"fiat-the-great-panda-the-remedy-to-turn-around-disappointing-european-sales-in-early-2025","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/fiat\/fiat-la-grande-panda-le-remede-pour-redresser-des-ventes-europeennes-decevantes-en-ce-debut-2025\/","title":{"rendered":"Fiat: the Grande Panda, the remedy to turn around disappointing European sales in early 2025?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-1024x683.jpg\" alt=\"\" class=\"wp-image-36462\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/02\/fiat-grande-panda-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Fiat Grande Panda. Photo Italpassion<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.italpassion.fr\/en\/fiat\/\">Fiat<\/a> begins 2025 with mixed results. While the Italian brand continues to enjoy great success in Latin America, particularly Brazil, its performance in Europe leaves much to be desired. <\/strong>While sales in Brazil and Argentina are showing good momentum, European figures remain worrying, and the brand is banking on the <a href=\"https:\/\/www.italpassion.fr\/en\/cars\/fiat-grande-panda\/\">Fiat Grande Panda<\/a> to reverse the trend. But will this revival be enough to put Fiat back on the growth track in Europe?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dynamic growth in Latin America<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fiat is delighted with its results in Latin America.<\/strong> Brazil, with 34,356 registrations in January and 37,362 in February, posted a healthy +10% increase on last year. These figures testify to strong demand in a key market. Argentina, with 9,319 registrations in January and 5,927 in February, posted a spectacular year-on-year increase of +78% in January, although there was a slight dip in February. Despite this, Argentina's performance remains solid, with a two-year increase of +23%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Europe, a market in decline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fiat's figures in Europe are less encouraging. <\/strong>In Italy, a crucial market for the brand, sales were down -8% year-on-year, with 15,901 registrations in January and 14,753 in February. In Germany, sales fell by -46%, and in France, the decline was just as marked at -55%. By contrast, markets such as the UK recorded a slight increase of +9% thanks to a good January, although this was insufficient to offset overall losses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Grande Panda: a new hope<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That's where the Fiat Grande Panda comes in, <a href=\"https:\/\/www.italpassion.fr\/en\/fiat\/fiat-grande-panda-the-first-deliveries-are-finally-arriving-but-not-yet-to-customers\/\">expected at European dealerships in March 2025<\/a>comes into play. <\/strong>Although the Grande Panda is not expected until 2026 in Latin America, its launch in Europe could reverse the negative trend. The first deliveries to customers are scheduled for April\/May 2025, and it's in the second half of the year that we hope to see a real upturn in sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The model, which aims to be compact, practical and economical, could well meet the expectations of European consumers. However, everything will depend on the Grande Panda's ability to appeal to a wide audience. <a href=\"https:\/\/www.italpassion.fr\/en\/fiat\/fiat-grande-panda-a-rather-impressive-number-of-orders-after-2-weeks-on-the-market\/\">the first weeks on the market have been very positive<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Turkish market on hold<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In Turkey, an important market for Fiat, sales are down sharply. <\/strong>With registrations of 4,054 in January and 4,873 in February, Turkey recorded a drastic drop of -61% compared to last year and -55% compared to two years ago. <strong>The launch of the Grande Panda in Turkey is scheduled for summer 2025,<\/strong> and it is still too early to judge its impact on sales. Positive results on sales are not expected before 2026 for this country.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fiat in figures: a mixed start to 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Compiling January and February 2025 data for the countries below, Fiat's total registrations are 139,137, down -9% on n-1.<\/strong> Performance is therefore lagging behind. The Grande Panda therefore comes at a crucial time for Fiat: the question remains whether this model will be able to reverse the trend and enable the brand to regain a leading position in Europe.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Country<\/strong><\/th><th><strong>January 2025<\/strong><\/th><th><strong>February 2025<\/strong><\/th><th><strong>Total Jan-Feb<\/strong><\/th><th><strong>Change vs n-1<\/strong><\/th><th><strong>Change vs n-2<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Brazil<\/td><td>34 356<\/td><td>37 362<\/td><td>71 718<\/td><td>+10%<\/td><td>+30%<\/td><\/tr><tr><td>Italy<\/td><td>15 901<\/td><td>14 753<\/td><td>30 654<\/td><td>-8%<\/td><td>-8%<\/td><\/tr><tr><td>Argentina<\/td><td>9 319<\/td><td>5 927<\/td><td>15 246<\/td><td>+78%<\/td><td>+23%<\/td><\/tr><tr><td>Turkey<\/td><td>4 054<\/td><td>4 873<\/td><td>8 927<\/td><td>-61%<\/td><td>-55%<\/td><\/tr><tr><td>Germany<\/td><td>2 399<\/td><td>2 811<\/td><td>5 210<\/td><td>-46%<\/td><td>-46%<\/td><\/tr><tr><td>France<\/td><td>1 726<\/td><td>1 598<\/td><td>3 324<\/td><td>-55%<\/td><td>-31%<\/td><\/tr><tr><td>Spain<\/td><td>338<\/td><td>888<\/td><td>1 226<\/td><td>-68%<\/td><td>-69%<\/td><\/tr><tr><td>United Kingdom<\/td><td>1 428<\/td><td>606<\/td><td>2 034<\/td><td>+9%<\/td><td>-21%<\/td><\/tr><tr><td>Japan<\/td><td>250<\/td><td>273<\/td><td>523<\/td><td>-6%<\/td><td>-16%<\/td><\/tr><tr><td>United States<\/td><td>143<\/td><td>132<\/td><td>275<\/td><td>+193%<\/td><td>+282%<\/td><\/tr><tr><td><strong>Total<\/strong><\/td><td><\/td><td><\/td><td><strong>139 137<\/strong><\/td><td><strong>-9%<\/strong><\/td><td><strong>-2%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[382],"class_list":["post-37045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","tag-fiat-grande-panda","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fiat : la Grande Panda, le rem\u00e8de pour redresser des ventes europ\u00e9ennes d\u00e9cevantes en ce d\u00e9but 2025 ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Fiat Grande Panda. 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