{"id":36681,"date":"2025-02-17T10:43:57","date_gmt":"2025-02-17T09:43:57","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36681"},"modified":"2025-02-17T10:44:00","modified_gmt":"2025-02-17T09:44:00","slug":"alfa-romeo-junior-reportedly-exceeds-order-target","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-junior-il-aurait-depasse-lobjectif-de-commandes\/","title":{"rendered":"Alfa Romeo Junior: reported to have exceeded order target"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

After a mixed start, theAlfa Romeo Junior<\/a> has reached a major milestone. In early February, the Italian brand announced to have taken more than 22,000 orders for its new compact SUV,<\/strong> exceeding the target of 20,000 units by the end of January 2025.<\/p>\n\n\n\n

An ambitious goal... and a successful one<\/h2>\n\n\n\n

At the Brussels Motor Show, Santo Ficili had clearly stated its intention to boost sales ofAlfa Romeo<\/a>.<\/strong> The Junior, launched in April 2024, was then tasked with proving that the brand was still capable of competing in the compact SUV segment. Target of 20,000 orders set for end of January 2025<\/a> might have seemed out of reach, especially given the initial figures: October 2024, Alfa Romeo recorded only 10,000 orders for the Junior<\/a>half that of Tonale for an equivalent period.<\/p>\n\n\n\n

Despite this delay, the Milan-based company has been able to pick up the pace. Recent announcements confirm that the 22,000 order mark has now been passed,<\/strong> thus validating Santo Ficili's strategy: media exposure, targeted sales offers, and gradual deployment in key European markets.<\/p>\n\n\n\n

A high proportion of registrations<\/h2>\n\n\n\n

While the number of orders is an important indicator, it needs to be translated into registrations on the various markets. Visit Alfa Romeo figures for January 2025<\/a> show good momentum:<\/p>\n\n\n\n

Country<\/th>Total Alfa Romeo sales (Jan. 2025)<\/th>Junior (Jan. 2025)<\/th>% sales<\/th><\/tr><\/thead>
Italy<\/td>2276<\/td>1402<\/td>62 %<\/td><\/tr>
Germany<\/td>572<\/td>318<\/td>55 %<\/td><\/tr>
France<\/td>656<\/td>488<\/td>74 %<\/td><\/tr>
Spain<\/td>335<\/td>229<\/td>68 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

In France, the Junior even accounts for almost three-quarters of total Alfa Romeo sales. Italy, the brand's home market, also remains an essential pillar: over 60 % of Alfa Romeo cars sold in January were Juniors. While Germany seemed reluctant in 2024, figures for January 2025 are also positive there.<\/p>\n\n\n\n

Keeping up the pace to do better in 2025<\/h2>\n\n\n\n
\"\"
Alfa Romeo sales from 2010 to 2024. Source Italpassion<\/figcaption><\/figure>\n\n\n\n

However, nothing is yet certain. The pace of orders posted in January 2025 must be maintained over the coming months, and must be translated into registrations. The Junior hybrid will arrive in Italy in 2025, and is not yet available in Japan, nor will it be sold in the US, a key market for the brand. As a reminder, after missing its 2024 target<\/a>Alfa Romeo obviously wants to do better in 2025. Stay tuned.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[403],"class_list":["post-36681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-junior","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior : il aurait d\u00e9pass\u00e9 l'objectif de commandes - ItalPassion<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s des d\u00e9buts contrast\u00e9s, l\u2019Alfa Romeo Junior vient de franchir un cap majeur. 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