{"id":36597,"date":"2025-02-13T07:11:45","date_gmt":"2025-02-13T06:11:45","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36597"},"modified":"2025-02-13T07:11:47","modified_gmt":"2025-02-13T06:11:47","slug":"fiat-gets-off-to-a-rocky-start-in-2025-and-this-could-last-for-several-months","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/fiat\/fiat-demarre-difficilement-lannee-2025-et-cela-pourrait-durer-quelques-mois\/","title":{"rendered":"Fiat gets off to a rocky start in 2025, and that could last for several months."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Unsurprisingly, 2025 is off to a bad start for Fiat<\/a>. <\/strong>After a year 2024 already marked by a downward trend<\/a> in several of its key markets, the Italian brand is struggling to turn its fortunes around, and this may well continue for some months to come. Indeed, sales figures for the first month of 2025 are hardly more encouraging, with one notable exception: Brazil.<\/p>\n\n\n\n

As a reminder, In 2024, Brazil, Italy, Turkey, Germany, France and the United Kingdom accounted for three-quarters of Fiat's worldwide sales.<\/strong> These six markets are therefore crucial indicators of the brand's health. While Brazil posted an increase of 11% in January 2025, the situation is quite different in most other European countries, where results are particularly worrying.<\/p>\n\n\n\n

Country<\/th>01\/23<\/th>01\/24<\/th>01\/25<\/th>Evolution %<\/th><\/tr><\/thead>
Brazil<\/td>28586<\/td>30850<\/td>34356<\/td>11%<\/td><\/tr>
Italy<\/td>17932<\/td>15893<\/td>15901<\/td>0,05%<\/td><\/tr>
Turkey<\/td>6746<\/td>7611<\/td>4054<\/td>-46%<\/td><\/tr>
Germany<\/td>3970<\/td>4500<\/td>2399<\/td>-46%<\/td><\/tr>
France<\/td>2354<\/td>3205<\/td>1726<\/td>-46%<\/td><\/tr>
United Kingdom<\/td>1763<\/td>1097<\/td>1428<\/td>30%<\/td><\/tr>
Japan<\/td>329<\/td>254<\/td>250<\/td>-1%<\/td><\/tr>
United States<\/td>34<\/td>61<\/td>143<\/td>134%<\/td><\/tr>
<\/td>61714<\/td>63471<\/td>60257<\/td>-5%<\/td><\/tr><\/tbody><\/table>
Please quote us if you use these figures.<\/figcaption><\/figure>\n\n\n\n

In Italy, the situation is stable,<\/strong> with sales close to breakeven (+0.05%), but France, Turkey and Germany saw significant declines of -46%. Only the United Kingdom showed a positive trend, with sales up by 30%.<\/p>\n\n\n\n

Fiat's lacklustre results are mainly due to the plummeting performance of some of the brand's iconic models. In Turkey, the decline in sales of the Tipo model is particularly marked, while in France and Germany, it's the electric Fiat 500 that's suffering following the drop in subsidies for the purchase of electric cars, which were significantly higher in January 2024.<\/p>\n\n\n\n

\"\"
Source Italpassion<\/figcaption><\/figure>\n\n\n\n

In Italy, on the other hand, the Fiat Panda continues to dominate sales with over 13,000 registrations.<\/strong> out of a total of 15,901 for January 2025. Yet another sign that Fiat needs to position itself with a popular model around the \u20ac15,000 mark.<\/p>\n\n\n\n

Overall, these six main markets account for three-quarters of Fiat sales, the brand starts 2025 with a decline of -5%<\/strong>. This is still modest compared with losses in other countries, but once again, it's Brazil that makes up for it.<\/p>\n\n\n\n

However, all is not lost. Fiat's salvation will undoubtedly lie in the new Grande Panda,<\/strong> of which the 100% electric version will finally arrive in dealerships in March 2025<\/a>followed by a hybrid version in April\/May 2025. This new offering could give the brand a boost, particularly in European markets. The launch of the Grande Panda is scheduled for the second half of 2025 in Japan.<\/p>\n\n\n\n

While the first half of 2025 is likely to remain difficult for Fiat,<\/strong> the second half of the year could offer a trend reversal thanks to the Grande Panda. To be continued <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-36597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFiat d\u00e9marre difficilement l'ann\u00e9e 2025, et cela pourrait durer quelques mois - ItalPassion<\/title>\n<meta name=\"description\" content=\"Sans surprise, l'ann\u00e9e 2025 commence mal pour Fiat. 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