{"id":36492,"date":"2025-02-08T13:18:23","date_gmt":"2025-02-08T12:18:23","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36492"},"modified":"2025-02-08T13:18:24","modified_gmt":"2025-02-08T12:18:24","slug":"alfa-romeo-junior-vs-tonale-vs-stelvio-vs-giulia-how-the-little-suv-saves-the-brand","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-junior-vs-tonale-vs-stelvio-vs-giulia-a-quel-point-le-petit-suv-sauve-la-marque\/","title":{"rendered":"Alfa Romeo Junior vs Tonale vs Stelvio vs Giulia: how well does the small SUV save the brand?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

The beginning of 2025 marks a turning point for Alfa Romeo<\/a>. After a 2024 marked by a significant drop in production of the Giulia, Stelvio and Tonale models<\/a>, the little Alfa Romeo Junior SUV finally seems to have taken off.<\/strong> A significant change that raises the question: How well does the Junior save the Italian brand from the decline of its other models?<\/strong><\/p>\n\n\n\n

Indeed, Junior's first months on the market have been less than convincing<\/a>. Between April and October 2024, only 10,000 orders were received, twice as few as the Tonale over the same period at launch. By January 2025, however, the figures were much more positive, and the brand records an excellent january<\/a>mainly thanks to Junior.<\/strong><\/p>\n\n\n\n

Figures for January 2025 show a very interesting picture regarding sales of Alfa Romeo models in some of Europe's biggest markets:<\/p>\n\n\n\n

Alfa Romeo January 2025<\/th>Total<\/th>Junior<\/th>Tonale<\/th>Stelvio<\/th>Giulia<\/th><\/tr><\/thead>
Italy<\/td>2276<\/td>1402<\/td>549<\/td>263<\/td>62<\/td><\/tr>
France<\/td>656<\/td>488<\/td>143<\/td>12<\/td>13<\/td><\/tr>
Germany<\/td>572<\/td>318<\/td>55<\/td>105<\/td>94<\/td><\/tr>
US<\/td>460<\/td>\/<\/td>\/<\/td>\/<\/td>\/<\/td><\/tr>
Spain<\/td>335<\/td>229<\/td>61<\/td>39<\/td>6<\/td><\/tr><\/tbody><\/table>
Source italpassion<\/figcaption><\/figure>\n\n\n\n

In the absence of anything new, the United States slips from 2nd to 4th place. For the moment, no details by model for this country.<\/p>\n\n\n\n

Junior: a saviour for Alfa Romeo?<\/h2>\n\n\n\n

There's no denying that the Junior has brought a breath of fresh air to Alfa Romeo. In Italy, it is the most popular model, representing more than 60 % of the brand's sales in January 2025<\/strong> (1402 sales versus 549 for the Tonale). This figure shows that the Junior, although not yet equal to the Tonale of January 2024 (with 1631 sales), is still managing to hold its own. However, one question remains: does the drop in Tonale sales (549 registrations in January 2025) signal a real crisis for this model, or is Junior cannibalizing its sales?<\/strong><\/p>\n\n\n\n

\"\"
Alfa Romeo Tonale vs Junior sales in Italy from January 2024 to January 2025. Source italpassion<\/figcaption><\/figure>\n\n\n\n

It's interesting to note that the Tonale figures drop off from the month of Junior's presentation. But correlation is not always causation. The impact of this dynamic will be very interesting to follow over the coming months. The figures for January 2025 also reveal another truth: the Stelvio, despite its strengths, continues to struggle to convince, except in Italy with 263 sales and in Germany with 105 sales. As for the Giulia, its decline is glaring. With just 62 sales in Italy, it's at an all-time low.<\/p>\n\n\n\n

Future prospects: will Junior change everything?<\/h2>\n\n\n\n

While the Tonale seems to be stagnating and the Stelvio Giulia in decline, the Junior is Alfa Romeo's saviour, at least on the European market. While initial sales figures for 2025 suggest a recovery, it remains to be seen whether this trend will continue in the months ahead. Although Alfa Romeo's situation is not yet stable, it's clear that Junior plays a central role in the brand's future.<\/strong> Its rise to prominence could well enable Alfa Romeo to regain a certain stability, and it seems essential to find solutions to boost Tonale sales.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-36492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior vs Tonale vs Stelvio vs Giulia : \u00e0 quel point le petit SUV sauve la marque ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le d\u00e9but de l'ann\u00e9e 2025 marque un tournant pour Alfa Romeo. 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