{"id":36404,"date":"2025-02-04T11:34:14","date_gmt":"2025-02-04T10:34:14","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36404"},"modified":"2025-02-04T11:34:15","modified_gmt":"2025-02-04T10:34:15","slug":"alfa-romeo-the-last-dealer-in-this-country-goes-out-of-business-and-leaves-customers-without-a-solution","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-le-dernier-concessionnaire-de-ce-pays-baisse-le-rideau-et-laisse-les-clients-sans-solution\/","title":{"rendered":"Alfa Romeo: the country's last dealer goes out of business, leaving customers without a solution"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

The news has just broken in Singapore: Capella Auto, the latest dealer Alfa Romeo<\/a> of the country, closes its doors for good.<\/strong> Less than two years after starting to represent the brand, in April 2023, this dealer will cease trading due to insufficient sales. A major blow for the few customers of the Italian brand, who now find themselves without a solution.<\/p>\n\n\n\n

Capella Auto, part of the Komoco group, had moved in December 2024 to be closer to its maintenance workshops, but despite this effort, sales remained anemic. Indeed, Alfa Romeo has sold fewer than 25 vehicles a year over the last three years.<\/strong> This is a far cry from the figures of the brand's major competitors, such as BMW and Mercedes-Benz, who continue to dominate the Singapore market.<\/p>\n\n\n\n

Customers left without a solution<\/h2>\n\n\n\n
\"\"
Alfa Romeo Singapore dealership. Photo Kevin Lim for Straits Times<\/figcaption><\/figure>\n\n\n\n

One of Alfa Romeo's customers in Singapore spoke out about the dealership's closure. He expressed his concerns about the maintenance of his 4C model,<\/strong> wondering whether certain parts could be used on other Alfa models. It's a question that seems legitimate given the situation: as the dealership is the only official sales and maintenance outlet for the brand, Alfa Romeo car owners find themselves without any real recourse. Even though Capella Auto is committed to providing maintenance, repairs and warranty claims until 2025, the closure of the dealership is worrying the few customers who have put their trust in the brand.<\/p>\n\n\n\n

A very modest presence in Singapore<\/h2>\n\n\n\n

The figures are clear: in 2024, Alfa Romeo sold just 20 vehicles, compared with 12 in 2023. In comparison, the major premium brands, such as BMW, delivered over 5,000 units in 2024. The brand's lack of visibility and strong competition from German brands were decisive factors in Capella Auto's decision to cease operations.<\/p>\n\n\n\n

To add to this, the image of the Alfa Romeo brand in Singapore remains unclear to many consumers. According to Dr. Victor Kwan, automotive expert at the Singapore University of Social Sciences, interviewed by the Straits Times media, Alfa Romeo is perceived not as a rival to BMW or Mercedes-Benz, but rather as an average European brand,<\/strong> alongside Citro\u00ebn and Renault. This image, coupled with low brand awareness, has made it difficult for these brands to gain acceptance in an extremely competitive market.<\/p>\n\n\n\n

A model for Stellantis to review in Asia?<\/h2>\n\n\n\n

The situation in Singapore is not unique. Other Asian countries have already seen European brands leave their markets after poor performances. Some examples, TTS Eurocars<\/strong> stopped distributing Fiat in 2016, after 11 years, due to insufficient sales volume. The closure of Capella Auto could therefore be the prelude to further departures in the region for Alfa Romeo if sales continue to stagnate. A year ago, however, Alfa Romeo opens a new dealership in Hong Kong<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-36404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo : le dernier concessionnaire de ce pays baisse le rideau et laisse les clients sans solution - ItalPassion<\/title>\n<meta name=\"description\" content=\"La nouvelle vient de tomber \u00e0 Singapour : Capella Auto, le dernier concessionnaire Alfa Romeo du pays, ferme d\u00e9finitivement ses portes. 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