{"id":36321,"date":"2025-01-31T14:23:21","date_gmt":"2025-01-31T13:23:21","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36321"},"modified":"2025-01-31T14:23:22","modified_gmt":"2025-01-31T13:23:22","slug":"alfa-romeo-2024-sales-down-ceo-wants-to-do-better-in-2025","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-ventes-2024-en-baisse-le-ceo-veut-faire-mieux-en-2025\/","title":{"rendered":"Alfa Romeo: 2024 sales down, CEO wants to do better in 2025"},"content":{"rendered":"
\"\"
Santo Ficili - CEO Alfa Romeo<\/figcaption><\/figure>\n\n\n\n

The year 2024 will have ended on a low note for Alfa Romeo<\/a>. With approx. 62,000 units sold<\/strong>, in line with our estimates published a month ago<\/a>the Italian brand is down on 2023 and is still far from its initial target of 80,000 to 90,000 units<\/strong>. A worrying situation, but not unexpected, since this trend had been anticipated.<\/p>\n\n\n\n

\"\"
Alfa Romeo sales from 2010 to 2024. Source Italpassion ;)<\/figcaption><\/figure>\n\n\n\n

Sales down in most key markets<\/h2>\n\n\n\n

Although Alfa Romeo is maintaining its market presence, sales figures show a downward trend in most countries where the brand is present.<\/p>\n\n\n\n

Country<\/th>2023<\/th>2024<\/th>Evolution<\/th><\/tr><\/thead>
Italy<\/td>26785<\/td>22870<\/td>-14%<\/td><\/tr>
US<\/td>10898<\/td>8857<\/td>-18%<\/td><\/tr>
Germany<\/td>6198<\/td>6098<\/td>-1%<\/td><\/tr>
France<\/td>3938<\/td>4375<\/td>+11%<\/td><\/tr>
Spain<\/td>3058<\/td>2854<\/td>-6%<\/td><\/tr>
Turkey<\/td>2097<\/td>1255<\/td>-40%<\/td><\/tr>
Japan<\/td>1671<\/td>963<\/td>-42%<\/td><\/tr>
United Kingdom<\/td>1546<\/td>1666<\/td>+7%<\/td><\/tr>
Switzerland<\/td>1384<\/td>859<\/td>-41%<\/td><\/tr>
Austria<\/td>1004<\/td>1135<\/td>+13%<\/td><\/tr><\/tbody><\/table>
Source Italpassion<\/figcaption><\/figure>\n\n\n\n

While France, the UK and Austria posted growth, most markets were down, notably Turkey, Japan and Switzerland, where sales plummeted from 40 % or more<\/strong>.<\/p>\n\n\n\n

Why is Alfa Romeo in trouble?<\/h2>\n\n\n\n

The slowdown in Alfa Romeo sales in 2024 comes as no surprise. There are several reasons for this:<\/p>\n\n\n\n

    \n
  • A limited catalog<\/strong> The Giulia and Stelvio, the brand's flagship models, are reaching the end of their life cycle and are struggling to attract new customers.<\/li>\n\n\n\n
  • An insufficient Tonale<\/strong> The compact SUV, to be launched in 2022, was intended to drive sales, but is not enough on its own to compensate for the decline in other models.<\/li>\n\n\n\n
  • A late arrival for Junior<\/strong> The model, which is important for the European market, has not yet had a full year of operation, and so has not been able to make a sufficient impact on the 2024 figures.<\/li>\n<\/ul>\n\n\n\n

    2025: towards a sales recovery?<\/h2>\n\n\n\n

    Despite a difficult year, Alfa Romeo's CEO remains optimistic, aiming for a better performance in 2025<\/strong>. To achieve this, several levers are envisaged:<\/p>\n\n\n\n

      \n
    • Full-year Junior<\/strong> With the arrival of Junior Q4<\/strong> and more widespread marketing, Alfa Romeo will finally be able to benefit from the model's greater impact on sales.<\/li>\n\n\n\n
    • A Tonale update<\/strong> Planned for mid-2025<\/strong>This development could revive interest in the compact SUV and boost sales.<\/li>\n\n\n\n
    • New Stelvio on the way<\/strong> Presented in 2025<\/strong>however, we'll have to wait and see 2026<\/strong> for the first deliveries.<\/li>\n<\/ul>\n\n\n\n

      As usual, Italpassion follows Alfa Romeo registrations month by month<\/strong> in its main markets to analyze sales trends and the impact of forthcoming new products.<\/p>\n\n\n\n

      If 2024 was a difficult year for the Biscione brand, 2025 promises to be a pivotal year<\/strong>. Will Alfa Romeo be able to turn things around and return to growth? To be continued...<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22,405],"tags":[],"class_list":["post-36321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","category-chiffres","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo : ventes 2024 en baisse, le CEO veut faire mieux en 2025 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Santo Ficili - CEO Alfa Romeo L\u2019ann\u00e9e 2024 se sera achev\u00e9e sur une note en demi-teinte pour Alfa Romeo. 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