{"id":36238,"date":"2025-01-27T17:00:30","date_gmt":"2025-01-27T16:00:30","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36238"},"modified":"2025-01-27T17:00:32","modified_gmt":"2025-01-27T16:00:32","slug":"lewis-hamilton-ferraris-record-revenues-from-his-first-photo-with-the-reds","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/competition\/lewis-hamilton-ferrari-voici-les-revenus-records-generes-par-sa-premiere-photo-chez-les-rouges\/","title":{"rendered":"Lewis Hamilton \/ Ferrari, here are the record revenues generated by his first photo with the reds"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-1024x683.jpg\" alt=\"\" class=\"wp-image-36240\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/ferrari-hamilton-sponsor.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The collaboration between Lewis Hamilton and Ferrari, made official with an iconic first photo, has already written a page in Ferrari history. <a href=\"https:\/\/www.italpassion.fr\/en\/competition\/formula-1\/\">Formula 1<\/a><\/strong>. Published on social networks, this image not only became the most liked F1-related content, but also generated record revenues for the team's sponsors. <a href=\"https:\/\/www.italpassion.fr\/en\/tag\/scuderia-ferrari\/\">Scuderia Ferrari<\/a>. A look back at an exceptional and lucrative marketing operation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A photo that triggers an avalanche of interactions<\/h2>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">FIRST TIME IN RED <a href=\"https:\/\/t.co\/mW0LRQHNEU\">pic.twitter.com\/mW0LRQHNEU<\/a><\/p>- Lewis Hamilton (@LewisHamilton) <a href=\"https:\/\/twitter.com\/LewisHamilton\/status\/1881787596961108442?ref_src=twsrc%5Etfw\">January 21, 2025<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p><strong>The photo in question shows <a href=\"https:\/\/www.italpassion.fr\/en\/tag\/lewis-hamilton\/\">Lewis Hamilton<\/a> wearing Ferrari's famous red suit, leaning against a wall<\/strong>. According to <em>Sponsorlytix<\/em>a specialist in advertising analysis and big data, this snapshot generated over 8 million interactions on the X network (editor's note: over 13 million views on X and 4.3 million likes on Instagram at the time of writing). A record that illustrates the immense popularity of the seven-time F1 world champion and the power of the Ferrari brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One photo, $400,000 in advertising revenue<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-819x1024.jpg\" alt=\"\" class=\"wp-image-36239\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-819x1024.jpg 819w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-240x300.jpg 240w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-768x960.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-10x12.jpg 10w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-561x701.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-265x331.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-531x664.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-364x455.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-728x910.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-608x760.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-758x948.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton.jpg 960w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>According to Sponsorlytix, this image alone generated around $400,000 in advertising revenue for the sponsors appearing on Hamilton's racing outfit. Here are the details of the earnings estimated by Sponsorlytix:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>HP<\/strong> 62,000<\/li>\n\n\n\n<li><strong>Shell<\/strong> 52,000<\/li>\n\n\n\n<li><strong>Ferrari<\/strong> 50,000<\/li>\n\n\n\n<li><strong>IBM<\/strong> 48,000<\/li>\n\n\n\n<li><strong>VGW<\/strong> 43,000<\/li>\n\n\n\n<li><strong>Ceva<\/strong> 41,000<\/li>\n\n\n\n<li><strong>Puma<\/strong> 40,000<\/li>\n\n\n\n<li><strong>RM<\/strong> 37,000<\/li>\n\n\n\n<li><strong>Unicredit<\/strong> 36,000<\/li>\n<\/ul>\n\n\n\n<p>Each sponsor benefited from unprecedented visibility thanks to this viral publication, underlining the perfect synergy between the media presence of a renowned athlete and the communication objectives of the Scuderia's partners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A second photo with a cult following<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-1024x683.jpg\" alt=\"\" class=\"wp-image-36095\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lewis-hamilton-ferrari-fiorano.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In addition to the red suit photo, Ferrari also made its mark with another shot by Andre Wagner. This talented photographer immortalized <a href=\"https:\/\/www.italpassion.fr\/en\/competition\/f1-the-first-official-photo-of-lewis-hamilton-at-ferrari-and-his-hidden-symbol\/\">Lewis Hamilton alongside a Ferrari F40<\/a>an iconic model designed by Nicola Materazzi. The whole media campaign is a real lesson in marketing, combining the notoriety of Ferrari and Lewis Hamilton.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[328,323],"tags":[397,370],"class_list":["post-36238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1","category-competition","tag-lewis-hamilton","tag-scuderia-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lewis Hamilton \/ Ferrari, voici les revenus records g\u00e9n\u00e9r\u00e9s par sa premi\u00e8re photo chez les rouges - 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