{"id":36004,"date":"2025-01-14T14:07:33","date_gmt":"2025-01-14T13:07:33","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36004"},"modified":"2025-01-14T14:07:36","modified_gmt":"2025-01-14T13:07:36","slug":"ferrari-lamborghini-maserati-is-the-preferred-italian-luxury-brand-in-the-united-states-2024-figures","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/chiffres\/ferrari-lamborghini-maserati-voici-la-marque-italienne-de-luxe-preferee-aux-etats-unis-chiffres-2024\/","title":{"rendered":"Ferrari, Lamborghini, Maserati: here is the favorite Italian luxury brand in the United States - 2024 figures"},"content":{"rendered":"

Italian luxury cars continue to captivate car enthusiasts in the United States. Among the giants Ferrari<\/a>, Lamborghini<\/a> and Maserati<\/a>competition remains fierce, with interesting market dynamics to watch. So, which brand won the hearts of Americans in 2024?<\/strong> Let's take a look at the sales and trends of these three luxury icons.<\/p>\n\n\n\n

\"\"
Ferrari, Lamborghini, Maserati registrations from January to December 2024 in the United States<\/figcaption><\/figure>\n\n\n\n

1. Maserati: leadership in decline<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Maserati has long been the Italian luxury brand that dominated the American market. Its growth model was marked by an influx of sales between 2016 and 2018 thanks to models like the Ghibli and Levante, but this euphoria has given way to a slowdown. In 2024, Maserati remains the leader, with 4,819 registrations, but the facts are clear: its sales have fallen drastically compared with five years ago.<\/strong> They have been divided by 2 since 2023 and by 3 since 2018.<\/p>\n\n\n\n

The lack of new models has weakened its position, despite the introduction of recent models such as the MC20, Granturismo, Grancabrio and Grecale. The latter, while having undeniable potential, has not enabled Maserati to regain its dominant position.<\/strong>. Forecasts for 2025 are not favorable, and without a more marked revival, Maserati could well fall to the bottom of the podium as early as next year.<\/p>\n\n\n\n

<\/th>Maserati<\/th>Evolution<\/th><\/tr><\/thead>
2024<\/td>4819<\/td>-37%<\/td><\/tr>
2023<\/td>7697<\/td>13%<\/td><\/tr>
2022<\/td>6819<\/td>-11%<\/td><\/tr>
2021<\/td>7682<\/td>41%<\/td><\/tr>
2020<\/td>5442<\/td>-33%<\/td><\/tr>
2019<\/td>8150<\/td>-28%<\/td><\/tr>
2018<\/td>11339<\/td>-19%<\/td><\/tr>
2017<\/td>14046<\/td>12%<\/td><\/tr>
2016<\/td>12534<\/td>7%<\/td><\/tr>
2015<\/td>11700<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

2. Ferrari: an exceptional December saves second place<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ferrari, with 3,527 registrations in 2024,<\/strong> can boast an exceptional December with 430 registrations, putting it back ahead of Lamborghini. Nonetheless, the prancing horse brand is growing more slowly than its rival in volume terms<\/strong>. Unlike Lamborghini, Ferrari has opted for a more diversified range, with models such as the Roma, the 296 GTB and the Purosangue, but this strategy of diversification also has the effect of diluting the impact of each new model.<\/p>\n\n\n\n

With a record December, Ferrari remains ahead of Lamborghini. However, the introduction of even more exclusive cars, such as the F80 or the 12Cilindri, could change the situation, with less volume.<\/p>\n\n\n\n

<\/th>Ferrari<\/th>Evolution<\/th><\/tr><\/thead>
2024<\/td>3527<\/td>13%<\/td><\/tr>
2023<\/td>3124<\/td>6%<\/td><\/tr>
2022<\/td>2948<\/td>24%<\/td><\/tr>
2021<\/td>2387<\/td>15%<\/td><\/tr>
2020<\/td>2070<\/td>-20%<\/td><\/tr>
2019<\/td>2587<\/td>7%<\/td><\/tr>
2018<\/td>2417<\/td>-12%<\/td><\/tr>
2017<\/td>2759<\/td>15%<\/td><\/tr>
2016<\/td>2398<\/td>6%<\/td><\/tr>
2015<\/td>2258<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

3. Lamborghini: stable but solid growth<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Lamborghini, on the other hand, follows a more controlled but equally effective strategy. In 2024, Lamborghini sold 3,510 units<\/strong>And with the new Revuelto replacing the Aventador and the Temerario replacing the Huracan, the bull brand seems well armed for further growth.<\/p>\n\n\n\n

In 2024, Lamborghini passed a milestone, with registrations exceeding 3,500 units, coming dangerously close to Ferrari. Lamborghini's quiet strength lies in its ability to maintain a stable yet high-performance offering, with flagship models like the Urus.<\/p>\n\n\n\n

<\/th>Lamborghini<\/th>Evolution<\/th><\/tr><\/thead>
2024<\/td>3510<\/td>23%<\/td><\/tr>
2023<\/td>2862<\/td>26%<\/td><\/tr>
2022<\/td>2275<\/td>-6%<\/td><\/tr>
2021<\/td>2412<\/td>7%<\/td><\/tr>
2020<\/td>2263<\/td>-17%<\/td><\/tr>
2019<\/td>2716<\/td>70%<\/td><\/tr>
2018<\/td>1599<\/td>46%<\/td><\/tr>
2017<\/td>1095<\/td>5%<\/td><\/tr>
2016<\/td>1041<\/td>3%<\/td><\/tr>
2015<\/td>1009<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Our predictions for 2025: Lamborghini could come out on top<\/h2>\n\n\n\n

The year 2025 could mark a turning point for the Italian luxury car market in the United States. Maserati, with its declining sales and lack of new models, could well find itself behind Ferrari and Lamborghini. On the other hand, Lamborghini, armed with its Temerario and flagship models, could well take the lead, or even surpass Ferrari, especially if sales of these new models prove as strong as hoped.<\/p>\n\n\n\n

So, who will be the number 1 Italian luxury brand in the USA in 2025? All bets are off, but Lamborghini seems to have every chance of winning this battle with its boldly designed, high-performance vehicles.<\/p>\n\n\n\n

<\/th>Ferrari<\/th>Lamborghini<\/th>Maserati<\/th><\/tr><\/thead>
2024<\/td>3527<\/td>3510<\/td>4819<\/td><\/tr>
2023<\/td>3124<\/td>2862<\/td>7697<\/td><\/tr>
2022<\/td>2948<\/td>2275<\/td>6819<\/td><\/tr>
2021<\/td>2387<\/td>2412<\/td>7682<\/td><\/tr>
2020<\/td>2070<\/td>2263<\/td>5442<\/td><\/tr>
2019<\/td>2587<\/td>2716<\/td>8150<\/td><\/tr>
2018<\/td>2417<\/td>1599<\/td>11339<\/td><\/tr>
2017<\/td>2759<\/td>1095<\/td>14046<\/td><\/tr>
2016<\/td>2398<\/td>1041<\/td>12534<\/td><\/tr>
2015<\/td>2258<\/td>1009<\/td>11700<\/td><\/tr><\/tbody><\/table>
Ferrari, Lamborghini, Maserati registrations from 2015 to 2024 in the United States<\/figcaption><\/figure>\n\n\n\n
\"\"
Graph of Ferrari, Lamborghini, Maserati registrations from 2015 to 2024 in the United States<\/figcaption><\/figure>\n\n\n\n

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