{"id":35940,"date":"2025-01-10T11:39:58","date_gmt":"2025-01-10T10:39:58","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35940"},"modified":"2025-01-10T11:40:00","modified_gmt":"2025-01-10T10:40:00","slug":"alfa-romeo-2024-sales-down-sharply-in-key-countries-including-italy-and-the-united-states-target-missed","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-2024-ventes-en-forte-baisse-dans-les-principaux-pays-dont-litalie-et-les-etats-unis-objectif-rate\/","title":{"rendered":"Alfa Romeo 2024: sales down sharply in key countries, including Italy and the United States - a missed target!"},"content":{"rendered":"
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The Italian brand Alfa Romeo<\/a> is going through a difficult period in 2024. The company had hoped to deliver between 80,000 and 90,000 vehicles worldwide, latest sales figures in its top ten markets indicate a decline of 20 % compared with 2023<\/strong>. According to our estimates, Alfa Romeo should therefore sell just over 60,000 units in 2024, compared with over 70,000 the previous year.<\/p>\n\n\n\n

Figures at half-mast in several key countries<\/h2>\n\n\n\n

Alfa Romeo's performance was particularly disappointing in two of its historic markets, with -14 % for Italy and -18 % for the United States<\/strong>.<\/p>\n\n\n\n

In his home country, despite a few encouraging months (March and September in particular), the general trend is downward<\/strong>With a total of 22,870 units sold for the year, compared with over 26,000 in 2023. Across the Atlantic, the brand suffered a similar fate, struggling to exceed 8,857 registrations.<\/p>\n\n\n\n

Other major markets also posted sharp declines<\/strong>These include Turkey (-40.15 %), Japan (-42.37 %) and Switzerland (-44.22 %). Spain (-6.67 %) and Germany (-1.61 %) are also suffering. Only France is faring well, with an increase of 11.10 %, as are Austria (+13.05 %) and the UK (+7.76 %). But these three countries are not enough to offset the overall drop in sales.<\/p>\n\n\n\n

Country<\/th>2023<\/th>2024<\/th>Evolution<\/th><\/tr><\/thead>
Italy<\/td>26785<\/td>22870<\/td>-14%<\/td><\/tr>
US<\/td>10898<\/td>8857<\/td>-18%<\/td><\/tr>
Germany<\/td>6198<\/td>6098<\/td>-1%<\/td><\/tr>
France<\/td>3938<\/td>4375<\/td>+11%<\/td><\/tr>
Spain<\/td>3058<\/td>2854<\/td>-6%<\/td><\/tr>
Turkey<\/td>2097<\/td>1255<\/td>-40%<\/td><\/tr>
Japan<\/td>1671<\/td>963<\/td>-42%<\/td><\/tr>
United Kingdom<\/td>1546<\/td>1666<\/td>+7%<\/td><\/tr>
Switzerland*<\/td>1384<\/td>772<\/td>-44%<\/td><\/tr>
Austria<\/td>1004<\/td>1135<\/td>+13%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

*11-month data for Switzerland, which has not yet published December 2024 figures.<\/p>\n\n\n\n

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Alfa Romeo registrations month by month 2024<\/figcaption><\/figure>\n\n\n\n

Production in Italy: -50 Alfa Romeo % \"Made in Italy\", the Tonale runs out of steam<\/h2>\n\n\n\n
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This decline in sales is confirmed by drop in production at the brand's Italian plants that we published a few days ago<\/a>. Italian trade unions announce a 50 % reduction in the number of Alfa Romeos produced in Italy by 2024<\/strong>. The Tonale is the model that is declining the most, with a -55 % drop in production in 2024. Despite Alfa Romeo's desire to preserve local manufacturing and offer a guarantee of \"made in Italy\" quality, the company seems to be paying for the lack of renewal of its products. Two years later, sales of the Tonale are showing signs of running out of steam. This does not prevent the brand from having slightly increased rates in many countries<\/a>.<\/p>\n\n\n\n

Aware of this downturn, Alfa Romeo reacts on the American market<\/strong> at now offering a Tonale version equipped with the 2.0 L engine<\/a> borrowed from the Giulia and Stelvio, all at a very competitive price to try and boost interest and orders.<\/p>\n\n\n\n

The new Junior SUV: hopeful, but still timid<\/h2>\n\n\n\n
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Presented in May 2024, Alfa Romeo's new \"Junior\" SUV is the company's main new product<\/strong> of the year and represents one of the pillars of the brand's relaunch strategy. Initial figures are encouraging in Italy, France and Spain<\/a>Even so, the model is still in its infancy in Germany. We'll probably have to wait several months to fully assess the potential of this more compact SUV, which is expected to appeal to a new customer base.<\/p>\n\n\n\n

On the other hand, the prospect of this Junior landing on the American market seems very slim. Alfa Romeo can therefore not count on this model for 2025 in this country.<\/p>\n\n\n\n

Missing the 2024 target, prospects for 2025<\/h2>\n\n\n\n

The ambitious goal of deliver between 80,000 and 90,000 cars in 2024 is missed<\/a>With a trend of -20 % in the main markets, and Italian production forecast to fall sharply. The figures for 2023 (70,000 units delivered) will therefore not be exceeded. Our forecasts even point to a total of just over 60,000 units in 2024.<\/strong><\/p>\n\n\n\n

Faced with these disappointing 2024 results, Alfa Romeo has several levers to turn things around in 2025:<\/p>\n\n\n\n