{"id":35928,"date":"2025-01-09T17:05:55","date_gmt":"2025-01-09T16:05:55","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35928"},"modified":"2025-01-09T17:08:47","modified_gmt":"2025-01-09T16:08:47","slug":"lamborghini-beats-all-time-sales-record-in-2024-discover-the-figures-by-country","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lamborghini\/lamborghini-bat-un-record-historique-de-ventes-en-2024-decouvrez-les-chiffres-par-pays\/","title":{"rendered":"Lamborghini breaks all-time sales record in 2024: find out the figures by country"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-1024x683.jpg\" alt=\"\" class=\"wp-image-35930\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/lamborghini-chiffres-2024.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>In 2024, <a href=\"https:\/\/www.italpassion.fr\/en\/lamborghini\/\">Lamborghini<\/a> reached a historic milestone with a total of 10,687 cars delivered, an increase of 6 % compared to 2023<\/strong>. This year marks the best annual result in the brand's history, reinforcing its position as one of the undisputed leaders in the luxury supercar segment, just behind Ferrari.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sales up in all regions<\/h2>\n\n\n\n<p>According to figures released by the brand, Lamborghini achieved balanced growth across its three main sales regions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>EMEA (Europe, Middle East, Africa)<\/strong> 4,227 cars delivered (+6 %).<\/li>\n\n\n\n<li><strong>Americas<\/strong> 3,712 units (+7 1TP3Q).<\/li>\n\n\n\n<li><strong>Asia-Pacific (APAC)<\/strong> 2,748 deliveries (+3 %).<\/li>\n<\/ul>\n\n\n\n<p>This consistent regional performance is the result of strong demand, year after year, for the brand's iconic models, notably the Revuelto, Hurac\u00e1n and Urus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Figures by country<\/h2>\n\n\n\n<p>Among the individual markets, certain countries stand out in particular. Here are our exclusive figures for Lamborghini's top customer countries:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>United States<\/strong> : With <strong>3,510 registrations<\/strong>the United States remains Lamborghini's largest market, recording an increase of <strong>23 %<\/strong> compared with 2023. This performance consolidates Lamborghini's position against rivals such as Ferrari.<\/li>\n\n\n\n<li><strong>Germany<\/strong> : Lamborghini has sold <strong>1,114 cars<\/strong>with an increase of <strong>17 %<\/strong>. This success reveals the continuing enthusiasm of German customers for Italian supercars.<\/li>\n\n\n\n<li><strong>Japan<\/strong> : With <strong>821 registrations<\/strong>Japan posted impressive growth of <strong>31 %<\/strong>. The country confirms its role as a strategic market for the brand.<\/li>\n\n\n\n<li><strong>Italy<\/strong> : In Lamborghini's homeland, sales reach <strong>479 units<\/strong>an increase of <strong>24 %<\/strong>underlining Italians' strong attachment to their national flagship.<\/li>\n\n\n\n<li><strong>United Kingdom<\/strong> : With <strong>795 sales<\/strong> (+17 %), Lamborghini made good progress in a market marked by economic uncertainties.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Country<\/th><th>2023<\/th><th>2024<\/th><th>Evolution<\/th><\/tr><\/thead><tbody><tr><td>United States<\/td><td>2862<\/td><td>3510<\/td><td>23 %<\/td><\/tr><tr><td>Germany<\/td><td>949<\/td><td>1114<\/td><td>17 %<\/td><\/tr><tr><td>Italy<\/td><td>385<\/td><td>479<\/td><td>24 %<\/td><\/tr><tr><td>Japan<\/td><td>628<\/td><td>821<\/td><td>31 %<\/td><\/tr><tr><td>United Kingdom<\/td><td>681<\/td><td>795<\/td><td>17 %<\/td><\/tr><tr><td>Australia<\/td><td>241<\/td><td>257<\/td><td>7 %<\/td><\/tr><tr><td>Switzerland*<\/td><td>221<\/td><td>252<\/td><td>14 %<\/td><\/tr><tr><td>France<\/td><td>94<\/td><td>107<\/td><td>14 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>*Figures over 11 months, from January to November.<\/p>\n\n\n\n<p>By observing the evolution of registrations month by month, <strong>we note that 2024 could have been even better if Germany had maintained a positive trend<\/strong>. Indeed, registrations in this country seem to have collapsed in the second half of 2024. This could correspond to <a href=\"https:\/\/www.italpassion.fr\/en\/lamborghini\/lamborghini-temerario-successor-to-lhuracan-the-most-extreme-of-phev-cars\/\">the date of presentation of the Temerario<\/a> and thus to the switchover of Huracan orders to the new model. Unsurprisingly, most of the volume is generated in the United States, a country that posted an excellent performance in the second half of 2024.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-1024x365.jpg\" alt=\"\" class=\"wp-image-35929\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-1024x365.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-300x107.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-768x274.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-18x6.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-561x200.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-265x94.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-531x189.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-364x130.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-728x259.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-608x217.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024-758x270.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/immatriculation-lamborghini-2024.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lamborghini's flagship models<\/h2>\n\n\n\n<p><strong>La Revuelto<\/strong>the brand's first V12 HPEV hybrid supercar, played a central role in 2024. <a href=\"https:\/\/www.italpassion.fr\/en\/lamborghini\/lamborghini-reviewed-the-v12-atmospheric-raised\/\">Since its launch in March 2023<\/a>it has become a worldwide success, with <strong>full order books until the end of 2026.<\/strong><\/p>\n\n\n\n<p><strong>La Hurac\u00e1n<\/strong>With its many different versions (EVO Spyder, Tecnica, STO, Sterrato), this model continues to make a name for itself, even though it's nearing the end of its production cycle. Its successor, the <strong>Temerario<\/strong>presented in August 2024, has already aroused a great deal of interest and will be tasked with doing at least as well, if not better, than the Huracan.<\/p>\n\n\n\n<p><strong>The Urus SE<\/strong>the plug-in hybrid version of the iconic SUV, has also helped strengthen Lamborghini's position in the super SUV segment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outlook for 2025<\/h2>\n\n\n\n<p>After this exceptional year, Lamborghini can look forward to 2025 with confidence. <strong>The brand can reach 11,000 registrations<\/strong>The range includes a 1000 Revuelto, 4000 Temerario and 6000 Urus. Remember that the 4th model is not yet available. <a href=\"https:\/\/www.italpassion.fr\/en\/lamborghini\/lamborghini-postpones-the-launch-of-its-100-electric-car-the-market-is-not-ready\/\">because postponed to 2029<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-35928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lamborghini","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lamborghini bat un record historique de ventes en 2024 : d\u00e9couvrez les chiffres par pays - 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