{"id":35873,"date":"2025-01-07T09:45:24","date_gmt":"2025-01-07T08:45:24","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35873"},"modified":"2025-01-07T09:46:49","modified_gmt":"2025-01-07T08:46:49","slug":"fiat-sales-2024-brazil-in-the-lead-europe-in-crisis","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/fiat\/fiat-ventes-2024-le-bresil-en-tete-leurope-en-crise\/","title":{"rendered":"Fiat: 2024 sales - Brazil in the lead, Europe in crisis"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Fiat,<\/a> the number 1 Stellantis brand, is still the group's volume leader<\/strong>But 2024 reveals some interesting and contrasting trends around the world. While Stellantis will not reveal the official figures until February 2025, we bring you an exclusive look at Fiat sales in some of the major consumer countries<\/strong> Brazil, Italy, Turkey, Germany, France and the UK. Figures for passenger cars only.<\/p>\n\n\n\n

Country<\/th>Sales 2023<\/th>Sales 2024<\/th>Evolution %<\/th><\/tr><\/thead>
Brazil<\/td>475527<\/td>521184<\/td>9.6 %<\/td><\/tr>
Italy<\/td>174587<\/td>143814<\/td>-17 %<\/td><\/tr>
Turkey<\/td>125348<\/td>94737<\/td>-24 %<\/td><\/tr>
Germany<\/td>76535<\/td>57561<\/td>-24 %<\/td><\/tr>
France<\/td>40336<\/td>32183<\/td>-20 %<\/td><\/tr>
United Kingdom<\/td>16598<\/td>14253<\/td>-14 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Solid performance in Brazil<\/h2>\n\n\n\n

Brazil remains Fiat's undisputed sales leader<\/strong>with an estimated total of 521,184 units in 2024. impressive growth of 9.6 % compared with 2023<\/strong>. This momentum is underpinned by sustained demand, particularly in popular segments such as Fiat Mobi, Argo, Fastback, Pusle, Toro... models that appeal to Brazilian consumers.<\/p>\n\n\n\n

Italy saved by the Fiat Panda<\/h2>\n\n\n\n

In Europe, on the other hand, the situation is far more nuanced. Italy, the birthplace of Fiat, recorded a year-on-year drop of -17.6 %<\/strong>with just 143,814 registrations in 2024. The Fiat Panda, the brand's flagship model, remains the main sales driver<\/a>representing 70 % of the automaker's total sales in Italy. However, this model is not enough to offset the sharp declines observed for other vehicles, such as the electric Fiat 500, deemed too expensive for most customers. Sales collapsed in the second quarter of 2024 (see graph below).<\/p>\n\n\n\n

Declines in the rest of Europe<\/h2>\n\n\n\n

Results in Turkey, Germany, France and the UK give cause for concern<\/strong>. In Turkey, sales fell by 24.4 %, while in Germany and France, the declines were 24.8 % and 20.2 % respectively. The United Kingdom was not spared, with a decline of -14.1 %. These results show that the Fiat brand is struggling to maintain its appeal in certain European markets, despite the introduction of new models such as the Fiat 600, which does not seem to be enjoying the same success as the 500X.<\/p>\n\n\n\n

Fiat has lost its price competitiveness<\/h2>\n\n\n\n

One of the main reasons for this decline in Europe is price.<\/strong> The electric Fiat 500, is priced too high by many consumers, and the Fiat 600, another new model, fails to match the sales of the old 500X. By way of comparison, a 500X was sold in 2018 from \u20ac18,990, while a 600 hybrid is now sold from \u20ac24,900. That's \u20ac6,000 more.<\/p>\n\n\n\n

It is clear that Fiat must react to this situation, in particular by launching the electric and hybrid Grande Panda at competitive prices<\/strong>to revive momentum on the Old Continent. We also expect the 500 electric and hybrid models to be well-priced by the end of 2025. Remember the slogan \"there's less, but it's more\".<\/p>\n\n\n\n

Fiat saved by South America<\/h2>\n\n\n\n

Taking all the above countries into account, Fiat is forecasting a drop of 5 % in 2024,<\/strong> mainly due to a decline in sales in Europe. Without Brazil<\/strong>the situation would be even more dramatic, with an estimated decline of -20 %<\/strong>. It is therefore more than urgent for Fiat to turn things around in Europe, with more affordable electrified vehicles and a better response to local market expectations. See you on February 26, 2025, when Stellantis is due to present the Group's figures.<\/p>\n\n\n\n

\"\"
Fiat sales in 2024<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-35873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFiat : ventes 2024 - le Br\u00e9sil en t\u00eate, l'Europe en crise - ItalPassion<\/title>\n<meta name=\"description\" content=\"Fiat, la marque num\u00e9ro 1 de Stellantis, est toujours en t\u00eate en termes de volume au sein du groupe, mais l'ann\u00e9e 2024 r\u00e9v\u00e8le des tendances int\u00e9ressantes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/fiat\/fiat-sales-2024-brazil-in-the-lead-europe-in-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiat : ventes 2024 - 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