{"id":35828,"date":"2025-01-03T09:25:11","date_gmt":"2025-01-03T08:25:11","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35828"},"modified":"2025-01-03T09:25:14","modified_gmt":"2025-01-03T08:25:14","slug":"fiat-without-the-fiat-panda-the-brand-no-longer-exists-in-italy-figures-2024","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/fiat\/fiat-sans-la-fiat-panda-la-marque-nexiste-plus-en-italie-chiffres-2024\/","title":{"rendered":"Fiat: without the Fiat Panda, the brand no longer exists in Italy - figures 2024"},"content":{"rendered":"
\"fiat-panda\"<\/figure>\n\n\n\n

Italy is the first country to publish its registration figures for 2024, and the results for Fiat<\/a> are without appeal: the brand recorded a decline of -17.63 % compared with 2023<\/strong>. While Fiat is struggling to maintain its market share, a detailed analysis of these figures reveals thatone car does almost all the work: the Fiat Panda.<\/strong><\/p>\n\n\n\n

Fiat's figures for Italy in 2024: an alarming fall<\/h2>\n\n\n\n

In 2024, Fiat registered 143,814 vehicles in Italy, compared with 174,587 in 2023, a net drop of 17.63 %. Yet one detail stands out: of these 143,814 sales, almost 70 %s (99,871 units) are allocated exclusively to the Fiat Panda<\/strong>. A model that has single-handedly become Fiat's mainstay in Italy.<\/p>\n\n\n\n

The Fiat Panda continues to reign supreme, ranking top of the list of best-selling cars in Italy in 2024<\/strong>all brands combined. Fiat's strategy of maintain this model until 2030<\/a> is now clearer: Panda must remain available and accessible<\/strong>particularly in its home market, where it remains a flagship model. The brand is therefore focusing all its strategy on the continuity of the Panda, but will also have to pay close attention to new version expected after 2030<\/a>.<\/p>\n\n\n\n

\"\"
Fiat registrations in Italy<\/figcaption><\/figure>\n\n\n\n

Other Fiat models struggle to take off<\/h2>\n\n\n\n

Behind the Fiat Panda, there's no great satisfaction for Fiat. In 24th place among the best-selling cars in Italy are the Fiat 500 with 17,138 registrations<\/strong>. But what is striking is that only 2,345 of these models are electric versions<\/strong>. This figure proves that the electric Fiat 500, although made in Italy, is a real winner, still too expensive for Italian consumers<\/strong>. The latter prefers to turn to hybrid models, particularly the more affordable Polish-made version.<\/p>\n\n\n\n

The Fiat 500X,<\/strong> another old model, is in 40th position with 11,278 sales<\/strong>and for this model. As for the all-new Fiat 600<\/strong>she doesn't even feature in the top 50<\/strong> of the best-selling vehicles. Over the whole of 2024, only 934 registrations<\/strong> are recorded for the electric version of the Fiat 600<\/strong>. A relatively modest figure for a model that was to embody the brand's future.<\/p>\n\n\n\n

Boosting sales with the Grande Panda<\/h2>\n\n\n\n

Faced with this situation, Fiat absolutely must act by 2025. The launch of the Grande Panda Thermique Hybride seems to be the best solution for boosting sales.<\/strong> This hybrid model could breathe new life into Fiat, particularly in Italy where the Panda remains an absolute benchmark. With its attractive price tag, this model could attract consumers looking for a modern, affordable hybrid vehicle.<\/p>\n\n\n\n

At the same time, Fiat is preparing the launch of new versions of the Fiat 500 electric and 500 hybrid thermal, scheduled for release in November 2025 (see our article Fiat: 4 new products expected in 2025<\/a>). These models could be a real answer to the expectations of Italian consumers, who prefer affordable prices.<\/p>\n\n\n\n

It's important for Fiat to get things right, and fast. Lack of anticipation <\/strong>concerning the launch of the new 500 hybrid, a price cut for the 500 electric, and the launch of the Grande Panda thermal hybrid is paid for in 2024. As a reminder Italy is still Fiat's second-largest market<\/strong>behind Brazil and ahead of Turkey. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[320],"class_list":["post-35828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","tag-fiat-panda","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFiat : sans la Fiat Panda, la marque n'existe plus en Italie - chiffres 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"L'Italie est le premier pays \u00e0 publier ses chiffres d'immatriculations pour l'ann\u00e9e 2024, et les r\u00e9sultats pour Fiat sont sans appel : la marque\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/fiat\/fiat-without-the-fiat-panda-the-brand-no-longer-exists-in-italy-figures-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiat : sans la Fiat Panda, la marque n'existe plus en Italie - 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