{"id":35725,"date":"2024-12-26T12:16:19","date_gmt":"2024-12-26T11:16:19","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35725"},"modified":"2024-12-26T12:16:21","modified_gmt":"2024-12-26T11:16:21","slug":"ferrari-lamborghini-maserati-what-is-the-favorite-italian-luxury-brand-in-the-united-states-the-numbers","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/chiffres\/ferrari-lamborghini-maserati-quelle-est-la-marque-de-luxe-italienne-favorite-aux-etats-unis-les-chiffres\/","title":{"rendered":"Ferrari, Lamborghini, Maserati: which is the favorite Italian luxury brand in the USA? Find out!"},"content":{"rendered":"
\"maserati-ferrari-lamborghini\"
Image illustration Italpassion<\/figcaption><\/figure>\n\n\n\n

Italian luxury cars have always held a special place in the United States.<\/strong>where passion for the automobile rubs shoulders with the pursuit of refinement, prestige and a touch of the exotic. But among Ferrari<\/a>, Lamborghini<\/a> and Maserati<\/a>, which brand is America's true favorite?<\/strong> By analyzing recent registrations, sales trends and new releases, here's a look at the dynamics shaping the battle between these three Italian giants.<\/p>\n\n\n\n

\"\"
Ferrari, Lamborghini, Maserati sales in the United States<\/figcaption><\/figure>\n\n\n\n

Maserati: a low point after years of glory<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Between 2016 and 2018, Maserati enjoyed a real sales boom in the United States, thanks in particular to models such as the Ghibli<\/strong>the Quattroporte<\/strong> and the Levante<\/strong>which were designed to appeal to a wide audience with V6 and V8 Ferrari engines. The objective was clear: make volume. And it paid off: in 2017, Maserati achieved 14,046 registrations, a remarkable peak compared to other Italian luxury brands.<\/p>\n\n\n\n

However, after these years of strong growth, Maserati sales began to decline, due to a lack of range renewal. Despite the introduction of the MC20<\/strong> in 2020 and Grecale<\/strong> in 2023, the brand struggled to revive its sales volume. In 2023, Maserati recorded 7,697 registrations, marking a slight rebound on previous years, but the brand has struggled to revive its sales volumes. forecasts for 2024 remain negative<\/a>.<\/p>\n\n\n\n

This slowdown in sales is mainly due to a lack of model renewal and a move towards a 100 % electric range. Sales of the Grecale<\/strong>although promising, are not yet enough to bring Maserati back to its 2017-2018 performance level.<\/p>\n\n\n\n

Lamborghini: quiet strength<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Lamborghini, for its part, takes a more stable approach. Since the launch of theAventador<\/strong> in 2011, followed by Huracan<\/strong> in 2014 and SUV Urus<\/strong> In 2018, the brand consolidated its position in the high-end luxury segment. These three well-defined, high-performance models have enabled Lamborghini to maintain solid growth without the need to multiply models.<\/strong><\/p>\n\n\n\n

In 2023, Lamborghini recorded 2,862 registrations, an impressive result that testifies to the success of its iconic models. What's more, with the arrival of the Revuelto<\/strong> in 2023, replacing the Aventador, and the Temerario<\/strong> scheduled for 2024 to succeed the Huracan, Lamborghini is well positioned to reach or exceed 3,000 registrations by 2024.<\/strong>. If this threshold is reached, Lamborghini will come very seriously close to Ferrari, a goal the brand seems ready to meet thanks to flagship products that captivate luxury car enthusiasts.<\/p>\n\n\n\n

Ferrari: slower, uneven growth<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ferrari's strategy has always differed from that of its competitors. While Lamborghini concentrates on a few flagship models, Ferrari has chosen to diversify its offering, launching several models a year for many years. Yet despite this ambitious strategy, sales figures show slower growth.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In 2015, Ferrari recorded 2,587 registrations in the United States. Although the brand continued to produce incredibly desirable, high-performance vehicles, sales stagnated in subsequent years<\/strong>. In 2017, Ferrari achieved 2,759 registrations, but this figure fell to 2,387 in 2021, marking a significant decline, not least due to the pandemic and the economic slowdown that affected the luxury market. This decline was halted in 2023 with 3,124 registrations, a figure slightly higher than 2022, but still well below expectations.<\/p>\n\n\n\n

Ferrari seems to have found its balance, but it's obvious that that reaching or exceeding 3,000 registrations per year is now a real objective.<\/strong> For the brand with the prancing horse, 2024 will be a decisive year. Indeed, with the release of models such as the Roma<\/strong>the 296 GTB<\/strong> the Purosangue<\/strong>and more recently the 12Clindri, Ferrari now expected to top 3,000 annual sales in the U.S.<\/strong> and reaffirm its leading position among Italian luxury brands.<\/p>\n\n\n\n

A spaghetti Western to keep an eye on<\/h2>\n\n\n\n

Although Maserati<\/strong> long dominated the American market for Italian luxury vehicles, the brand has seen its sales slow in recent years, while Lamborghini<\/strong> continues to grow steadily, thanks to a strategy of small-scale, high-performance models. For its part, Ferrari<\/strong> tries to maintain its leading position with an increasingly diversified range, but growth remains slow.<\/p>\n\n\n\n

In 2024, sales figures will be particularly interesting to watch.<\/strong> If Lamborghini keeps up its momentum with the arrival of new models, it could well come close to 3,000 registrations and rival Ferrari. As for Maserati, although a slight rebound is visible, the brand will have to offer combustion engines if it is to win back a significant share of the US market.<\/p>\n\n\n\n

<\/th>Ferrari<\/th>Lamborghini<\/th>Maserati<\/th><\/tr><\/thead>
2023<\/td>3124<\/td>2862<\/td>7697<\/td><\/tr>
2022<\/td>2948<\/td>2275<\/td>6819<\/td><\/tr>
2021<\/td>2387<\/td>2412<\/td>7682<\/td><\/tr>
2020<\/td>2070<\/td>2263<\/td>5442<\/td><\/tr>
2019<\/td>2587<\/td>2716<\/td>8150<\/td><\/tr>
2018<\/td>2417<\/td>1599<\/td>11339<\/td><\/tr>
2017<\/td>2759<\/td>1095<\/td>14046<\/td><\/tr>
2016<\/td>2398<\/td>1041<\/td>12534<\/td><\/tr>
2015<\/td>2258<\/td>1009<\/td>11700<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Survey by italpassion. Thank you for quoting us.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[405,23,25,27],"tags":[],"class_list":["post-35725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiffres","category-ferrari","category-lamborghini","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari, Lamborghini, Maserati : quelle est la marque de luxe italienne favorite aux \u00c9tats-Unis ? 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