{"id":35483,"date":"2024-12-10T09:39:54","date_gmt":"2024-12-10T08:39:54","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35483"},"modified":"2024-12-10T09:39:56","modified_gmt":"2024-12-10T08:39:56","slug":"alfa-romeo-junior-flop-or-success-in-italy","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-junior-bide-ou-succes-en-italie\/","title":{"rendered":"Alfa Romeo Junior: flop or success in Italy?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

The Alfa Romeo Junior, the latest addition to the Italian manufacturer's range, has been the subject of much speculation since its launch. This B-SUV, presented as strategic for the future ofAlfa Romeo<\/a>he managed to convince the Italians,<\/strong> or are its initial results mixed? Let's take a look at the figures.<\/p>\n\n\n\n

A promising start<\/h2>\n\n\n\n

Since its commercial launch, Alfa Romeo Junior registered around 1,800 units in Italy, the overwhelming majority of which (87 %) were hybrid versions.<\/strong> In November 2024, Junior scored points by becoming best-selling Alfa Romeo of the month with 1,104 registrations<\/strong>. This figure exceeds the performance of the Tonale (877 units), Stelvio (537 units) and Giulia (99 units) over the same period. This is a first victory for the new compact SUV.<\/p>\n\n\n\n

However, compared with the Tonale, results are less impressive. As a reminder, the Tonale recorded 4,620 registrations in its launch year in Italy in 2022, and 18,788 in 2023. For Junior to be considered a real success, it would need to achieve an average of at least 1,000 registrations per month over the year as a whole.<\/strong> As things stand, Junior needs to keep up with November.<\/p>\n\n\n\n

In November, the Junior ranked 29th on the list of the 50 best-selling models in Italy, <\/strong>surpassing Tonale (39th). However, this performance should not mask the difficulties ahead. Alfa Romeo's overall sales show a worrying trend: the Giulia is becoming a niche model, while the Tonale is seeing its figures run out of steam. The Stelvio, meanwhile, still achieves a respectable score for a model launched in 2016.<\/p>\n\n\n\n

The economic context<\/h2>\n\n\n\n

Junior's modest performance is part of an ongoing difficult environment for Alfa Romeo in Italy<\/strong>. Between January and November 2024, the brand's registrations fell by 14 %<\/strong>. A step backwards, begun in March 2024 (an article on this subject is forthcoming).<\/p>\n\n\n\n

Yet, Junior benefits from an attractive price positioning. <\/strong>Priced from \u20ac29,500 for its 136 hp mild hybrid (mHEV) version, it is more affordable than the Tonale, whose entry price in 2022 was \u20ac35,400 for a similar powertrain. Despite this advantage, the results show that price alone is not enough to win over buyers on a massive scale, especially in a market saturated with compact SUVs.<\/p>\n\n\n\n

A key role in Alfa Romeo's relaunch<\/h2>\n\n\n\n

Taking this promising start into account, the Junior remains a cornerstone of Alfa Romeo's relaunch. <\/strong>With a target of 80,000 total sales by 2024<\/a>the brand is counting on this model to finance its future projects, notably the launch of a new Stelvio in 2025<\/a>a Giulia sedan in 2026, and a revised Tonale in 2027. If Junior fails to attract more customers, this could have an impact on Alfa Romeo's long-term strategy.<\/p>\n\n\n\n

Flop or success?<\/h2>\n\n\n\n

According to the first figures, and especially those for November 2024, the Alfa Romeo Junior could be as successful as the Tonale.<\/strong> With sales progressing slowly but surely, the model is showing that it has its place in the market. However, to become a true pillar of the Alfa Romeo range, it will have to maintain a more sustained pace of sales and appeal to a wider audience, in Italy as elsewhere.<\/strong> To be continued!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[364],"class_list":["post-35483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-milano","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior : bide ou succ\u00e8s en Italie ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"L'Alfa Romeo Junior, dernier-n\u00e9 de la gamme du constructeur italien, suscite de nombreuses interrogations depuis son lancement. 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