{"id":35051,"date":"2024-11-14T20:28:39","date_gmt":"2024-11-14T19:28:39","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35051"},"modified":"2024-11-14T20:28:41","modified_gmt":"2024-11-14T19:28:41","slug":"victim-of-its-success-in-this-country-fiat-halts-orders-for-its-500-hybrid","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/fiat\/victime-de-son-succes-dans-ce-pays-fiat-stoppe-les-commandes-de-sa-500-hybride\/","title":{"rendered":"Victim of its success in this country, Fiat halts orders for its 500 hybrid"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Fiat<\/a>the emblem of the chic, affordable city car, is going through a paradoxical phase in which the electric transition seems to be clashing with local preferences. While the Fiat 500<\/a> has bowed out in Europe to make way for an electric version produced in Italy, another hybrid version is causing a stir... this time in North Africa.<\/strong><\/p>\n\n\n\n

Record demand in Algeria for the Fiat 500 hybrid<\/h2>\n\n\n\n

Stellantis Alg\u00e9rie, a subsidiary of the group to which Fiat belongs, recently announced an unexpected situation: demand for the Fiat 500 hybrid exploded in the first few days of November, forcing the company to suspend orders<\/strong> to cope with this craze. In just ten days, the brand recorded more orders than in the whole month of October. This exponential demand, unprecedented in the country, highlights a Fiat-mania\" in Algeria.<\/strong><\/p>\n\n\n\n

This temporary suspension decision has been communicated to the Algerian subsidiary and to all Fiat dealerships in the country. Stellantis has asked its partners to stop taking deposits and customer payments for the Fiat 500 hybrid,<\/strong> pending an update in production capacity.<\/p>\n\n\n\n

The rise of the Tafraoui plant: production dedicated to North Africa<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

This resounding success in Algeria is part of a well-defined strategy. Fiat has invested over 200 million euros to build a plant in Tafraoui<\/a>near Oran, dedicated to the production of thermal models for the North African market, where European environmental constraints do not apply in the same way. The new facility will employ 2,000 people by 2026, is part of Stellantis' plan to produce 90,000 vehicles a year,<\/strong> including not only the Fiat 500 hybrid, but also models such as the Doblo, Tipo, and other Fiat vehicles to come. This move aims to meet a growing need for affordable, reliable vehicles for the Algerian market, while strengthening Fiat's presence in the region.<\/p>\n\n\n\n

In stark contrast to Europe and Italy<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

While the Fiat 500 hybrid is selling like hotcakes in Algeria, the electric model is struggling to convince on the European market.<\/strong> The Italian Mirafiori plant, which produces the electric version of the Fiat 500, is struggling with low demand and frequent production line stoppages. This stark contrast between Europe and Algeria underlines a mismatch in priorities and means of access to the automobile <\/strong>On the one hand, Europe is becoming more and more electrically oriented, while on the other, the North African market is still attracted by hybrids and combustion engines.<\/p>\n\n\n\n

Fiat 500: between myth and renewal<\/h2>\n\n\n\n

The Fiat 500 continues to seduce, <\/strong>whether in combustion, electric or hybrid versions. This success in Algeria demonstrates once again the ability of this iconic city car to stand the test of time and adapt to local needs.<\/strong> While Fiat strives to roll out its ecological transition plan in Europe, the group maintains a pragmatic strategy in regions where electric power is not yet a viable solution for everyone. In Algeria, the Fiat 500 hybrid perfectly illustrates this paradox by becoming a real star on the road, and its popularity demonstrates that Fiat knows how to adapt to each market.<\/p>\n\n\n\n

\n