{"id":34859,"date":"2024-10-18T21:23:11","date_gmt":"2024-10-18T19:23:11","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34859"},"modified":"2024-10-18T21:23:12","modified_gmt":"2024-10-18T19:23:12","slug":"santo-ficili-new-ceo-of-maserati-and-alfa-romeo-unveils-his-ambitions","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/santo-ficili-nouveau-ceo-de-maserati-et-alfa-romeo-devoile-ses-ambitions\/","title":{"rendered":"Santo Ficili, new CEO of Maserati and Alfa Romeo, unveils his ambitions"},"content":{"rendered":"

On October 10, 2024, a wind of change blew over the brands Alfa Romeo<\/a> and Maserati<\/a>with the official announcement of the appointment of Santo Ficili as their head<\/a>. This new leadership marks a turning point for these two flagships of the Italian automotive industry, after years of challenges and renewed ambitions. On the occasion of the Paris Motor Show, Ficili shared his first impressions and revealed a few hints about the future of Maserati and Alfa Romeo.<\/strong><\/p>\n\n\n\n

Ficili returns to his roots<\/h2>\n\n\n\n
\"\"
Santo Ficili and his Alfa Romeo Giulia. Source : Linkedin<\/figcaption><\/figure>\n\n\n\n

Santo Ficili is no stranger to the Italian automotive world. On the strength of his 40 years' experience with the Fiat Chrysler Automobiles (FCA) group<\/strong>Prior to the creation of Stellantis, Ficili contributed to the commercial management of a number of Italian brands, including Fiat, Lancia, Alfa Romeo and Jeep. By taking over from Davide Grasso at Maserati and Jean-Philippe Imparato at Alfa Romeo, Ficili is building on a dynamic of continuity, while bringing a renewed vision to these two historic brands.<\/p>\n\n\n\n

\"I am absolutely honored to take the reins of Maserati and Alfa Romeo,\" said Ficili in an interview with Quattroruote at the Paris Motor Show. \"My mission is clear: to take these brands to where they deserve to be, with models that embody Italian excellence.\"<\/p>\n\n\n\n

Alfa Romeo: consolidating recent successes<\/h2>\n\n\n\n

Alfa Romeo faces a major challenge. Under the direction of Jean-Philippe Imparato, the brand has successfully launched models such as the Tonale, the 33 Stradale and the Junior. For Ficili, the aim is now to build on this momentum while strengthening the brand's sporting heritage<\/strong>. \"Imparato has done a splendid job, and my mission is to continue in this direction with the planned launches: the new Stelvio, Giulia and Tonale will arrive, one a year. Alfa Romeo must remain true to its roots while responding to new market expectations\", he explained.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Alfa Romeo seeks to maintain its status as a premium sports brand,<\/strong> and Ficili seems aware of the importance of balancing tradition and innovation, especially with the coming challenges of electrifying models.<\/p>\n\n\n\n

Maserati: the return of luxury<\/h2>\n\n\n\n

At Maserati, Ficili faces a more delicate situation. Despite iconic models such as the MC20, the trident brand is struggling to regain its lustre. The end of production of the Ghibli, Quattroporte and Levante has left a gap in the product range. \"Maserati must return to the luxury segment where it deserves to be,\" asserted Ficili.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Marketing is another area where Ficili recognizes an urgent need for turnaround. \"If marketing fails, sales and economic results don't follow,\" he stressed, adding that Stellantis to work on positioning, pricing and dealer engagement<\/strong> to revitalize Maserati.<\/p>\n\n\n\n

Possible synergies between the two brands<\/h2>\n\n\n\n

Although Ficili does not envisage a complete merger of the Alfa Romeo and Maserati identities, he does not close the door on the possibility of potential synergies.<\/strong> \"Maserati and Alfa Romeo have different positions: Maserati is a luxury brand, while Alfa is focused on premium sport. However, we can exploit smart synergies, as we've already done with the Giorgio platform, shared by the Grecale and Stelvio.\"<\/p>\n\n\n\n

A future focused on electrification<\/h2>\n\n\n\n

Faced with a market increasingly confused by the multitude of options - thermal, hybrid, electric - Ficili insists on the need to guide customers towards the choices that will enable Stellantis to meet the European Union's emission targets.<\/strong> \"The transition to electric vehicles is unavoidable. But we must ensure that this transition is accompanied by a range of products adapted to each market\", he added.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22,27],"tags":[],"class_list":["post-34859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nSanto Ficili, nouveau CEO de Maserati et Alfa Romeo, d\u00e9voile ses ambitions - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le 10 octobre 2024, un vent de changement a souffl\u00e9 sur les marques Alfa Romeo et Maserati, avec l'annonce officielle de la nomination de Santo Ficili \u00e0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/santo-ficili-new-ceo-of-maserati-and-alfa-romeo-unveils-his-ambitions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santo Ficili, nouveau CEO de Maserati et Alfa Romeo, d\u00e9voile ses ambitions - 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