{"id":34794,"date":"2024-10-09T21:14:28","date_gmt":"2024-10-09T19:14:28","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34794"},"modified":"2024-10-09T21:14:30","modified_gmt":"2024-10-09T19:14:30","slug":"fiat-q3-2024-figures-the-stellantis-groups-n1-brand-declines-in-several-top-countries","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/fiat\/chiffres-fiat-q3-2024-la-marque-n1-du-groupe-stellantis-regresse-dans-plusieurs-tops-pays\/","title":{"rendered":"Fiat Q3 2024 figures: the Stellantis Group's No. 1 brand declines in several top countries"},"content":{"rendered":"
\"fiat-fastback\"<\/figure>\n\n\n\n

Fiat<\/a>which remains the Stellantis Group's No. 1 brand,<\/strong> sells cars in over 40 countries. However, after several years of record growth, 2024 could mark a turning point for the Italian brand<\/strong>. The first warning sign is the drop in registrations in several key countries in the first nine months of 2024. Fiat, which until now had capitalized on solid markets such as Europe, South America and the Africa-Middle East region, is beginning to see these foundations eroded.<\/p>\n\n\n\n

Contrasting figures by country<\/h2>\n\n\n\n

At the beginning of the year, Fiat again posted impressive results for 2023<\/a> with 1.35 million vehicles sold<\/strong>1.2 million in 2022. This increase was mainly due to Europe and South America, with markets such as Brazil and Italy topping the list. However, figures for 2024 show a downward trend in most countries.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Brazil: A solid bastion<\/h3>\n\n\n\n

Brazil remains Fiat's most dynamic market, with growth of 8.89 1TP3Q<\/strong> in the first nine months of 2024. This country represents a crucial pillar for the brand, with 370,231 vehicles registered, making it a key market keeping Fiat afloat within the Stellantis Group. However, this performance is not enough to compensate for declines elsewhere.<\/p>\n\n\n\n

Italy: A worrying decline in the country of birth<\/h3>\n\n\n\n

In Italy, the brand's historic birthplace, registration figures show a 9.87 1TP3Q decline.<\/strong> over the same period. Although Fiat remains the sales leader in its home country, the rise of rival brands such as Toyota and Dacia is threatening this dominance. Indeed, Italians seem increasingly attracted by foreign alternatives, a worrying sign for Fiat's future in its home market.<\/p>\n\n\n\n

Turkey: A drastic fall<\/h3>\n\n\n\n

The Turkish market, another historical pillar for Fiat with production of the Tipo <\/strong>(marketed under the name Egea), recorded a spectacular drop of 28.32 %<\/strong>. This setback highlights the challenges facing Fiat in this region, where aging models and a lack of new products are weighing heavily on results.<\/p>\n\n\n\n

Germany and France: A moderate decline<\/h3>\n\n\n\n

Germany and France, two key markets in Europe, saw respective declines of 16.18 % and 8.57 %. <\/strong>in the first nine months of 2024. Although less drastic than in Turkey, this decrease is in line with a general trend of slowing sales in Europe, a continent that is nonetheless vital to the brand.<\/p>\n\n\n\n

Reasons for regression<\/h2>\n\n\n\n

Several factors explain this decline<\/strong>. The gradual discontinuation of combustion-powered models such as the Fiat 500 and the absence of a new Tipo are affecting sales. In addition, the late launch of the Fiat 600, which replaces the Fiat 500X, has left a gap in the range, affecting registrations in several countries. Add to this the commercial failure of the 500th in 2024 with historically low production<\/a>.<\/p>\n\n\n\n

A recovery plan already underway<\/h2>\n\n\n\n

Despite these mixed results, Fiat remains confident about the future and has announced ambitious plans for the coming years. Fiat CEO Olivier Fran\u00e7ois said earlier this year: \"We are ready for 2024. Soon, a new stage of our brand will see the light of day, synonymous with ingenuity, Italianness and globality.\" This statement refers to the expected launch of the new Fiat Panda in July 2024, as well as other strategic novelties.<\/p>\n\n\n\n

Fiat commits to launch a new model every year until 2027<\/a> with a reminder:<\/p>\n\n\n\n