{"id":34718,"date":"2024-09-24T20:32:05","date_gmt":"2024-09-24T18:32:05","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34718"},"modified":"2024-09-24T20:32:08","modified_gmt":"2024-09-24T18:32:08","slug":"the-rock-bottom-price-of-the-leapmotor-t03-does-a-disservice-to-the-already-struggling-fiat-500e","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/voiture-electrique\/le-prix-canon-de-la-leapmotor-t03-ne-rend-pas-service-a-la-fiat-500e-deja-en-difficulte\/","title":{"rendered":"The rock-bottom price of the Leapmotor T03 does the struggling Fiat 500e a disservice"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-1024x683.jpg\" alt=\"\" class=\"wp-image-34719\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Leapmotor T03<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Leapmotor T03, a newcomer to the electric city car segment, promises to shake up the European market.<strong> at an unbeatable price<\/strong>. Sold from <strong>14,900 after environmental bonus in France (\u20ac19,500 excluding bonus)<\/strong>This small Chinese electric car is entering a market already undermined by strong competition in the A segment. However, it is above all Fiat, and more specifically the Fiat 500e, that could suffer from this arrival.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An aggressive pricing strategy will penalize the Fiat 500e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Leapmotor T03, with its attractive price of less than \u20ac15,000 for an urban electric vehicle, poses a serious challenge to the <strong>Fiat 500e, priced at \u20ac30,400 with a much shorter range<\/strong> (190 km vs. 265 km for the T03). <strong>This price difference highlights a major problem for the 500th<\/strong>whose sales are already in freefall. With <a href=\"https:\/\/www.italpassion.fr\/en\/fiat\/fiat-500e-production-will-be-historically-low-in-2024\/\">only 20,000 units expected in 2024<\/a>far from the 100,000 initially forecast, the iconic Italian city car seems to have reached an impasse.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-1024x683.jpg\" alt=\"Fiat-500-sales\" class=\"wp-image-32937\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/Fiat-500e-ventes.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T03's rock-bottom price tag could attract<strong> a European clientele more sensitive to the price of electric vehicles,<\/strong> particularly in an economic context where access to electric cars often remains expensive. The Fiat 500e, despite its timeless design and strong brand image, struggles to justify its price against a T03 that offers comparable technical specifications at a much more competitive cost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leapmotor: a strategic partner for Stellantis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a reminder, the alliance between Stellantis and Leapmotor is beginning to bear fruit. The global group, which now holds 21 % of Leapmotor shares, is capitalizing on this opportunity to <strong>offer low-cost vehicles <\/strong>while benefiting from the technological expertise of its Chinese partner. With the Leapmotor T03, Stellantis brings to Europe an electric city car capable of competing directly with models such as the Dacia Spring or BYD's Seagull.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"656\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2.jpg\" alt=\"\" class=\"wp-image-34720\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2.jpg 876w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-300x225.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-768x575.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-16x12.jpg 16w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-192x144.jpg 192w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-384x288.jpg 384w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-90x67.jpg 90w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-180x135.jpg 180w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-561x420.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-265x198.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-531x398.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-364x273.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-728x545.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-608x455.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-758x568.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-2-600x449.jpg 600w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><figcaption class=\"wp-element-caption\">Leapmotor T03<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This joint venture, which focuses on vehicles produced partly in Europe (notably at the Tychy plant in Poland), enables Stellantis to offer affordable alternatives in a rapidly changing market. By adding<strong>Long-term rental from \u20ac79 per month,<\/strong> the T03 becomes an even more attractive option for city dwellers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fiat 500e: towards a black year<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While the Leapmotor T03 looks set for a bright future, the Fiat 500e is in a tricky situation. Already facing a drastic drop in production to an all-time low of 20,000 units by 2024, the 500e must now contend with this new competition. Mirafiori, Fiat's historic Turin plant, is idling, with employees on short-time working and production at half-mast.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-1024x683.jpg\" alt=\"\" class=\"wp-image-33534\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/03\/fiat-500-miarfiori.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The initial success of the Fiat 500e when it was launched in 2020, with 44,000 sales in 2021 and a peak of 66,000 in 2022, now seems a long way off. Sales have plummeted in 2023, and forecasts for 2024 are hardly encouraging. The launch of the American version of the 500e, which was supposed to revitalize the brand, also ended in failure. Henceforth,<strong> all eyes are on Fiat's future electric and hybrid models, due in 2026<\/strong>to rectify the situation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A dilemma for Stellantis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The joint venture with Leapmotor puts Stellantis in a complex position. On the one hand, the group must support the success of the Leapmotor T03, a city car that could strengthen its presence in the low-cost electric vehicle segment. On the other, it must also protect its own brands, including Fiat, which is already suffering the repercussions of the 500e production cutback.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-1024x670.jpg\" alt=\"\" class=\"wp-image-34723\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-1024x670.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-300x196.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-768x502.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-561x367.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-1122x734.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-265x173.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-531x347.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-364x238.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-728x476.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-608x398.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-758x496.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-1152x754.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-600x393.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-1024x767.jpg\" alt=\"\" class=\"wp-image-34721\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-1024x767.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-300x225.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-768x575.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-16x12.jpg 16w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-192x144.jpg 192w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-384x288.jpg 384w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-90x67.jpg 90w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-180x135.jpg 180w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-561x420.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-1122x841.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-265x199.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-531x398.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-364x273.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-728x545.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-608x455.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-758x568.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-1152x863.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3-600x450.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Leapmotor T03<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Leapmotor T03,<\/strong> with its tempting specifications and unbeatable price, <strong>risks further cannibalizing sales of the 500e. <\/strong>In this period of transition, Stellantis needs to strike a balance between promoting its new partnerships and protecting its historic brands.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-1024x711.jpg\" alt=\"\" class=\"wp-image-34724\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-1024x711.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-300x208.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-768x533.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-561x389.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-1122x779.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-265x184.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-531x369.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-364x253.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-728x505.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-608x422.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-758x526.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-1152x800.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2-600x417.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/leamotor-t03-interieur-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[371],"tags":[],"class_list":["post-34718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voiture-electrique","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le prix canon de la Leapmotor T03 ne rend pas service \u00e0 la Fiat 500e, d\u00e9j\u00e0 en difficult\u00e9 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Leapmotor T03 La Leapmotor T03, nouvelle arrivante dans le segment des citadines \u00e9lectriques, promet de 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