{"id":34701,"date":"2024-09-20T21:08:01","date_gmt":"2024-09-20T19:08:01","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34701"},"modified":"2024-09-20T21:08:04","modified_gmt":"2024-09-20T19:08:04","slug":"alfa-romeo-figures-tonale-no-longer-enough-junior-to-the-rescue","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/chiffres-alfa-romeo-le-tonale-ne-suffit-plus-le-junior-a-la-rescousse\/","title":{"rendered":"Alfa Romeo figures: Tonale no longer enough, Junior to the rescue!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

For several years now, Alfa Romeo<\/a> is struggling to maintain its place in the automotive landscape in the face of fierce competition and a range with too few models. While the Giulia and Stelvio made their mark when they were launched in 2016 and 2017 respectively, sales have stagnated and even regressed since 2019. The arrival of the Tonale SUV in 2022 has breathed new life into the brand, but this is no longer enough to meet expectations.<\/p>\n\n\n\n

Worrying figures in 2024<\/h2>\n\n\n\n

The first eight months of 2024 clearly show a worrying trend for Alfa Romeo, particularly in his native Italy<\/strong>. With a decline of 13.24 % compared with the same period in 2023, the brand's total sales in Italy fell from 23,243 units to 20,166. This decline in such a symbolic market is alarming. Is the brand indirectly bearing the brunt of the disputes between Stellantis and the Italian government?<\/p>\n\n\n\n

\"\"
Alfa Romeo registrations January to August 2024 - top 5 countries.<\/figcaption><\/figure>\n\n\n\n

Other European markets, though more stable<\/strong>However, this fall was not offset. In France, Alfa Romeo recorded an increase of 11.32 % (2,723 units), while in Germany the market grew by 7.61 % (4,526 units). In the United States, figures (which we have up to June) also remain slightly up, with an increase of 1.43 % and 4,768 vehicles sold (the Giulia and Stelvio are still selling well there). Spain, meanwhile, stagnated with growth of just 0.14 %. All in all, however, these results fail to disguise an overall drop in sales of 6.57 % if only the top 5 countries are taken into account.<\/p>\n\n\n\n

Junior's urgency<\/h2>\n\n\n\n

Faced with these figures, Alfa Romeo urgently needed a new model <\/strong>capable of boosting sales. This is how the Junior, a compact SUV 100 % Stellantis, made its debut in all dealerships in September 2024. Its launch was accompanied by a advertising campaign to reach new customers<\/a> younger and more urban.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Junior comes at a strategic time for Alfa Romeo. Not only does it have to compensate for the Tonale's declining performance, but it also has to offer the brand a launch pad for eagerly awaited future models<\/strong> These include the new-generation Stelvio, scheduled for 2025, and the Giulia in 2026.<\/p>\n\n\n\n

It will be interesting to keep a close eye on registration figures for the last quarter of 2024<\/strong>. If Junior succeeds in his gamble, he could well salvage a complicated year for the brand and secure its future in an increasingly competitive market. As a reminder, Alfa Romeo CEO's 2024 target is to do better than 2019<\/a>That's over 80,000 units. With only a few months left to achieve this goal, we're going to need a lot of prospects and leads!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nChiffres Alfa Romeo : le Tonale ne suffit plus, le Junior \u00e0 la rescousse ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Depuis quelques ann\u00e9es, Alfa Romeo peine \u00e0 maintenir sa place dans le paysage automobile face \u00e0 une concurrence f\u00e9roce et une gamme trop pauvre en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-figures-tonale-no-longer-enough-junior-to-the-rescue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiffres Alfa Romeo : le Tonale ne suffit plus, le Junior \u00e0 la rescousse ! 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