{"id":34685,"date":"2024-09-19T20:58:57","date_gmt":"2024-09-19T18:58:57","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34685"},"modified":"2024-09-19T20:58:59","modified_gmt":"2024-09-19T18:58:59","slug":"its-official-a-decree-allows-the-italian-government-to-take-over-brands-made-in-italy","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/voiture-electrique\/cest-officiel-un-decret-permet-au-gouvernement-italien-de-reprendre-des-marques-made-in-italy\/","title":{"rendered":"It's official: a decree allows the Italian government to take over \"Made in Italy\" brands"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

The Italian government has taken another step towards protecting its industrial heritage with the publication of a historic decree on September 17, 2024. The decree, signed by the Minister for Enterprise and Made in Italy, Adolfo Urso, now allows the government to take over emblematic Made in Italy brands<\/strong>abandoned or unused for more than five years. This initiative aims to ensure that these brands, which are of particular importance to the nation, do not fall into oblivion, and that they are used to strengthen national production.<\/p>\n\n\n\n

Background: persistent rumours about Innocenti and Autobianchi<\/h2>\n\n\n\n

For several months, rumours had been circulating about a the eventual takeover by Chinese companies of historic Italian brands such as Innocenti and Autobianchi,<\/strong> both now part of the Stellantis Group. Both brands, popular in the 1960s and 1970s, have long been inactive. Innocenti had its heyday with the production of an Italian version of the Mini, while Autobianchi, renowned for its urban models such as the A112, appealed to compact car enthusiasts.<\/p>\n\n\n\n

In recent months, there have been rumors that the Italian government is considering taking over these brands and selling them to foreign companies, including Chinese manufacturers, provided they undertake to produce in Italy<\/a>. This strategy was part of a wider effort to revive Italian automotive production and attract foreign investment, while preserving the integrity of the Made in Italy brands.<\/p>\n\n\n\n

New decree allows recovery of unused trademarks<\/h2>\n\n\n\n

The official decree will be published in September 2024, in application of law 206\/2023, provides a framework for the takeover of discontinued or unused trademarks. <\/strong>The Italian government now reserves the right to take over ownership of these trademarks if they have not been used for at least five years. Once under public control, these trademarks may be transferred, in the form of a free license, to domestic or foreign companies wishing to invest in the country or relocate their production to Italy.<\/p>\n\n\n\n

This measure aims to prevent the disappearance of historic brands that have contributed to the international reputation of Made in Italy. In particular, it protects brands that have been in continuous use for at least 50 years and enjoy a high level of market recognition.<\/p>\n\n\n\n

Tensions between Stellantis and the government<\/h2>\n\n\n\n

The decree comes against a backdrop of tense relations between Stellantis and the Italian government. These tensions were heightened when Stellantis decided to produce the new Fiat Panda in Serbia, triggering hostilities. the Italian authorities, who are demanding that production be relocated to Italy<\/strong>. Minister Adolfo Urso has repeatedly expressed his desire to increase Italian production to 1 million vehicles a year, and to attract foreign manufacturers, notably Chinese, to strengthen the sector.<\/p>\n\n\n\n

Carlos Tavares was asked about the takeover of the Innocenti and Autobianchi brands,<\/strong> CEO of Stellantis, ducked the issue. We already have 15 brands, that's enough,\" he said. He pointed out that the group already managed a wide range of brands, including Maserati for luxury, Alfa Romeo and Lancia for premium, and Fiat for mass-market, while also integrating Chinese brand Leapmotor. \"We have enough to do,\" he added, seeming to indicate that Stellantis would not be interested in reactivating these former brands.<\/p>\n\n\n\n

Renaissance to come for Innocenti or Autobianchi?<\/h2>\n\n\n\n

The decree paves the way for the takeover of brands such as Innocenti and Autobianchi,<\/strong> and their future exploitation by other players now seems possible. Time will tell whether these brands will be reborn in a new form in a country that remains deeply attached to its automotive industry. In the meantime, this decree marks a new era in the protection of Made in Italy, and could well change the situation for other brands abandoned by major international groups. The publication of the decree also coincides withhe Chinese group visited several plants in the Turin region<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[371],"tags":[],"class_list":["post-34685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voiture-electrique","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nC'est officiel, un d\u00e9cret permet au gouvernement italien de reprendre des marques "Made in Italy" - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le gouvernement italien a franchi une nouvelle \u00e9tape dans la protection de son patrimoine industriel avec la publication d'un d\u00e9cret historique le 17\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/electric-car\/its-official-a-decree-allows-the-italian-government-to-take-over-brands-made-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C'est officiel, un d\u00e9cret permet au gouvernement italien de reprendre des marques "Made in Italy" - 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