{"id":34673,"date":"2024-09-16T21:20:51","date_gmt":"2024-09-16T19:20:51","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34673"},"modified":"2024-09-16T21:20:55","modified_gmt":"2024-09-16T19:20:55","slug":"with-its-concept-lancia-wins-the-prestigious-delegance-de-chantilly-competition","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lancia\/avec-son-concept-lancia-remporte-le-prestigieux-concours-delegance-de-chantilly\/","title":{"rendered":"Lancia concept wins prestigious Chantilly Concours d'Elegance"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Lancia<\/a> made its mark at the 2024 edition of the prestigious Chantilly Concours d'\u00c9l\u00e9gance with its concept car Pu+Ra HPE<\/em>in the coveted \"Best of Show\" category. This event, recognized as one of the highest expressions of automotive beauty, has seen Lancia distinguish itself among the world's leading brands.<\/p>\n\n\n\n

Italian elegance at the heart of design<\/h2>\n\n\n\n

If you didn't know it already, the Lancia Pu+Ra HPE concept<\/a>designed in Turin by the brand's design team, embodies Lancia's vision of the future.<\/strong> This concept foreshadows the brand's future models for the next decade, in terms of both style and technology. The new Ypsilon is largely inspired by it.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Richard Mille Chantilly Arts & Elegance Competition, held in the sumptuous setting of the Ch\u00e2teau de Chantilly, saw the world's finest concept cars parade past. For Lancia, the event was an opportunity to exhibit three of its iconic models: the New Lancia Ypsilon, the Lancia Pu+Ra HPE and the legendary Lancia Stratos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In keeping with the tradition of the competition, Lancia's concept car paraded alongside a model wearing a blue velvet outfit designed by Italian designer Ginevra Zanivan. This outfit, perfectly matched to the car's interiors, reinforced the deep connection between the world of fashion and that of the automobile. The choice of velvet, with its luxurious texture and subtle reflections, symbolizes class and timelessness, values dear to Lancia.<\/p>\n\n\n\n

A source of great pride for the brand<\/h2>\n\n\n\n

Charles Fuster, Lancia's Marketing and Communications Manager, expressed his great pride in the win: \"Winning the 'Best of Show' with the concept Pu+Ra HPE<\/em> is recognition of Italian elegance and our vision for the next ten years. It's also an excellent way of reconnecting with the French public with the launch of the New Lancia Ypsilon.<\/p>\n\n\n\n

In fact, France is one of Lancia's main target markets, and the company is determined to conquer Europe once again. With a network of 25 showrooms and 80 service outlets planned by 2025<\/a>the Italian brand is determined to regain a place of choice in the hearts of French motorists.<\/p>\n\n\n\n

Other Italians in the competition<\/h2>\n\n\n\n

Created as a tribute to the golden age of Concours d'Elegance in the 1920s, the Chantilly Concours d'Elegance offers a unique setting for automakers to unveil their visions of the future. Each year, the parade of cars is accompanied by fashion creations inspired by the greatest fashion houses, a marriage of style and engineering that appeals to a wide audience.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In addition to Lancia, other major Italian brands were present at Chantilly, including Alfa Romeo with its superb 33 Stradale, and Maserati, which presented its impressive GranCabrio Folgore Trignanello model. Lancia Pu+Ra HPE<\/em> succeeds such prestigious models as the Aston Martin DBR22 (2022) and the McLaren Speedtail (2019).<\/p>\n\n\n\n

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