{"id":34508,"date":"2024-08-06T22:05:07","date_gmt":"2024-08-06T20:05:07","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34508"},"modified":"2024-08-06T22:08:12","modified_gmt":"2024-08-06T20:08:12","slug":"why-the-100-electric-is-a-risky-bet-for-maserati","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/maserati\/pourquoi-le-100-electrique-est-un-pari-risque-pour-maserati\/","title":{"rendered":"Why the electric 100 % is a risky bet for Maserati"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Since the creation of Stellantis, most of the group's brands have adopted an ambitious roadmap to become fully electric<\/strong> (following the Dare Forward 2030 plan). Among them is Maserati, the prestigious Italian brand renowned for its bewitching sounds. But Why is Stellantis banking on the 100 % electric for Maserati, and why is it a risky choice? <\/strong>Let's explore these questions in detail.<\/p>\n\n\n\n

Stellantis' strategy: profit or die<\/h2>\n\n\n\n

Stellantis is aiming for a double-digit margin and substantial dividends for its shareholders. Each brand must demonstrate its ability to contribute to this objective by 2030.<\/strong>This implies a significant pooling of components, such as platforms (STLA Smart, Small, Medium, Large, Frame) and powertrains. While this mutualization strategy may suit several brands, it risks degrade the perceived value of a luxury brand like Maserati<\/strong>. For example, the STLA Large platform, originally designed for Maserati, is now available in a new version. now called into question<\/a>. Carlos Tavers, CEO of Stellantis, warned. If a brand is not making money by 2030, it will be discontinued.<\/p>\n\n\n\n

Powertrains, between technical choice and CAFE standard<\/h2>\n\n\n\n

In 2019, FCA has declared that it will stop buying Ferrari engines for its V6 and V8 models<\/a> in 2021, maximum 2022. At present, Stellantis has at its disposal the Giulia V6, from which the Nettuno V6 derives, and the recent GME L6 aka Hurricane<\/a>. However, neither of these vehicles is intended to be a plug-in hybrid (PHEV). According to our information, PHEV development for the GME L6 was halted in 2022.<\/p>\n\n\n\n

The CAFE standard requires that 25 % of vehicles sold in 2025 must be electric, with average CO2 emissions of 81 g\/km<\/strong>. A Grecale Trofeo emits 254 g\/km of CO2 and a Levante Trofeo V8, 317 g\/km. Even a Grecale 4-cylinder MHEV exceeds 200 g\/km. With a penalty of \u20ac95 per gram of CO2 per car sold in excess of 81 g\/km, Maserati is not the best performer among the group's brands, and has no interest in making too much volume. By way of comparison, an Alfa Romeo Junior hybrid emits between 110 and 120 g\/km and a Ferrari 296 GTB PHEV around 150 g\/km.<\/p>\n\n\n\n

Lotus, Porsche, Ferrari, Lamborghini - what does the competition have to say?<\/h2>\n\n\n\n

Maserati's Folgore range offers undeniable sporting qualities (numerous tests indicate that the Grancabrio Folgore is remarkable), but it lacks a crucial element of the brand's DNA: sound. Luxury car customers are particularly fond of it.<\/strong>. In 2022, Ferrari declared that the long-term success of hybrid and electric technologies was uncertain: \"\u00a0In the long term, we believe that combustion engines will continue to be essential to the Ferrari driver experience.<\/em>\" .<\/p>\n\n\n\n

Lotus, a sports car brand that is becoming 100 % electric, now part of the Chinese Geely group (Volvo, Polestar, Lynk & Co...), is a good illustration of this uncertainty, with 6900 deliveries for a loss of 750 million euros in 2023. Despite 17,000 orders still to be fulfilled, Lotus loses another 258 million euros in the first quarter of 2024<\/strong>. The brand is aiming for 30,000 deliveries a year<\/strong> to reach profitability and 150,000 deliveries by 2028, with China as the main market.<\/p>\n\n\n\n

Porsche, faced with slower-than-expected adoption of electric vehicles in Europe, has scaled back its electric car sales ambitions. It is maintaining a dual strategy, developing both internal combustion engine cars and electrified vehicles. Rimac's CEO, for his part, stressed that enthusiasm for electric hypercars wanes<\/a>with buyers looking for analog sensations and combustion engines.<\/p>\n\n\n\n

Aston Martin has postponed the launch of its first electric 100 % model until 2026. Ferrari plans a single electric model in 2025, and Lamborghini does not envisage an electric model before 2028. At the end of 2023, McLaren's CEO made it clear that the brand would not be entering the electric vehicle segment any time soon.<\/p>\n\n\n\n

The 100 % electric bet: a calculated risk?<\/h2>\n\n\n\n

Is Maserati truly avant-garde in becoming an electric 100 % luxury brand, or is this a decision dictated by a lack of technical options and the need to comply with CAFE regulations as early as 2025? One thing is certain: the road to full electrification is fraught with pitfalls for Maserati, and Stellantis' gamble is far from a foregone conclusion. The next few years will be crucial in determining whether this strategic choice will bear fruit.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nPourquoi le 100 % \u00e9lectrique est un pari risqu\u00e9 pour Maserati - ItalPassion<\/title>\n<meta name=\"description\" content=\"Depuis la cr\u00e9ation de Stellantis, la plupart des marques du groupe ont adopt\u00e9 une feuille de route ambitieuse pour devenir enti\u00e8rement \u00e9lectriques (suite\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/maserati\/why-the-100-electric-is-a-risky-bet-for-maserati\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi le 100 % \u00e9lectrique est un pari risqu\u00e9 pour Maserati - 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