{"id":34291,"date":"2024-07-01T21:04:26","date_gmt":"2024-07-01T19:04:26","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34291"},"modified":"2024-07-08T21:25:05","modified_gmt":"2024-07-08T19:25:05","slug":"maseratis-first-dealerships-close-in-france","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-les-premieres-concessions-baissent-le-rideau-en-france\/","title":{"rendered":"Maserati: first dealerships close in France"},"content":{"rendered":"
\"\"
Photo Niko Villaume courtesy of Italpassion<\/figcaption><\/figure>\n\n\n\n

In 2024, Maserati<\/a> has seen a series of dealership closures in France, marking a difficult period for the Italian luxury brand. Three dealerships closed this year: Rennes, Menton and, more recently, Mulhouse. The latter closure was particularly keenly felt by brand enthusiasts and loyal customers.<\/p>\n\n\n\n

The manager* of the Maserati Mulhouse dealership, shared an emotional statement at the announcement of the closure:<\/p>\n\n\n\n

<\/use><\/svg>\n

\"It is with deep regret and great sadness that I inform you of the closure of the Maserati CarAvenue Mulhouse outlet, located at 21 Avenue de Suisse, 68110 ILLZACH, as of June 30, 2024.\"<\/p>\n<\/blockquote>\n\n\n\n

Since its opening, the Maserati Mulhouse team had built up a strong relationship with its customers. The manager expressed his gratitude to them:<\/p>\n\n\n\n

<\/use><\/svg>\n

\"Your trust and loyalty have been at the heart of our business, and we would like to express our deep gratitude for these years of shared collaboration and pleasure.\"<\/p>\n<\/blockquote>\n\n\n\n

The decision to close this dealership was a difficult but necessary one, taken in agreement with the distributor CarAvenue and the manufacturer Maserati. The team has acknowledged the inconvenience caused by the closure and apologized to customers. After this date, customers will be able to continue to benefit from Maserati services at the other sales outlets in the French network.<\/p>\n\n\n\n

The closure comes against a backdrop of strategic transformation for Maserati, which has opted to move towards a range of electric vehicles. The manager explained:<\/p>\n\n\n\n

<\/use><\/svg>\n

\"I can assure you that the brand is not finished. It has taken a bold direction by turning to an electric range.\"<\/p>\n<\/blockquote>\n\n\n\n

The new Folgore models, with the Grecale, GranTurismo and GranCabrio, are the embodiment of this the transition to electric power, a strategy to stand out from the crowd<\/strong> and to meet increasingly stringent regulations. This approach marks a break with other brands that continue to offer combustion and plug-in hybrid models.<\/p>\n\n\n\n

However, this transition is not without its challenges. The manager underlined the economic difficulties faced by dealerships in this context of energy transition:<\/p>\n\n\n\n

<\/use><\/svg>\n

\"Today, unfortunately, it's complicated to find economic profitability between overtaxed combustion engines and timid demand for the 100 % electric.\"<\/p>\n<\/blockquote>\n\n\n\n

He also mentioned that taxation in France made it difficult to maintain sales volumes. In his opinion, if Maserati had taken advantage of the tax break for plug-in hybrids, sales volumes would have been very different. <\/strong>Despite these challenges, demand for the new models exists, even if the associated costs remain a major obstacle.<\/p>\n\n\n\n

Despite these closures, there are positive signs for the brand in France. New dealerships have been opened, such as Maserati Monaco in May 2023 and Maserati Toulouse in March 2024.<\/p>\n\n\n\n

So, despite the closures, Maserati continues its transformation, hoping that its strategic choices will bear fruit in the long term. <\/strong><\/p>\n\n\n\n

*After contacting the editorial team, the dealership manager asked for his name to be removed.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : les premi\u00e8res concessions baissent le rideau en France - ItalPassion<\/title>\n<meta name=\"description\" content=\"Photo Niko Villaume avec autorisation pour Italpassion En 2024, Maserati a connu une s\u00e9rie de fermetures de concessions en France, marquant une p\u00e9riode\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/maserati\/maseratis-first-dealerships-close-in-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati : les premi\u00e8res concessions baissent le rideau en France - 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