{"id":34175,"date":"2024-06-12T21:16:12","date_gmt":"2024-06-12T19:16:12","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34175"},"modified":"2024-06-12T21:16:14","modified_gmt":"2024-06-12T19:16:14","slug":"dalfa-romeo-ceo-confirms-2024-target","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/le-pdg-dalfa-romeo-confirme-lobjectif-de-2024\/","title":{"rendered":"Alfa Romeo CEO confirms 2024 target"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

In a video interview with La Gazzetta dello Sport on the occasion of the car brand's participation in the Biscione 1000 Miglia 2024, Jean-Philippe Imparato.., CEO ofAlfa Romeo<\/a>announced the brand's ambitions for the current year.<\/strong> According to him, Alfa Romeo plans to sell between 80,000 and 90,000 vehicles worldwide by 2024<\/strong>. However, Imparato stressed that sales figures are not the top priority. The emphasis is on rigorous work to relaunch the brand internationally and preserve its intrinsic value.<\/p>\n\n\n\n

Imparato reiterated that the main objective is to boosting Alfa Romeo's prestige rather than focusing solely on sales volumes<\/strong>. This strategy is designed to ensure the brand's long-term viability and profitability. By 2023, Alfa Romeo has topped 70,000 units<\/a> sales, its best score since 2020. For 2024, the aim is to surpass 2019, which saw just over 77,000 units sold,<\/strong> although this figure is still a long way off the 131,000 units achieved in 2018.<\/p>\n\n\n\n

In the same interview, Imparato emphasized the strategic importance of launching theAlfa Romeo Junior<\/a>a model that will put Stellantis' premium brand back on the map in market segment B<\/strong>. This launch is essential to win back former customers, particularly those who owned a MiTo or Giulietta, and to attract new customers. The CEO also confirmed that Alfa Romeo will launch a new model every year, with the new Stelvio scheduled for 2025 and the new Giulia for 2026. These initiatives should enable the brand to continue generating profits<\/strong>a sine qua non for future developments.<\/p>\n\n\n\n

As far as production is concerned, Imparato reiterated that Italy remains at the heart of Alfa Romeo's operations. The new Giulia and Stelvio will be produced in Cassino, while the Tonale SUV is made in Pomigliano. Imparato also confirmed that the brand will continue to invest in Italy.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Despite stagnating sales in Italy<\/a>its main market, Alfa Romeo makes progress in countries such as France, Germany and Spain<\/strong>. The launch of the new Junior SUV, whose registrations will certainly begin before the fourth quarter of 2024, could be a significant growth lever. Imparato's target of 80,000 to 90,000 units for 2024 seems both prudent and realistic.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe PDG d'Alfa Romeo confirme l'objectif de 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lors d'une interview vid\u00e9o accord\u00e9e \u00e0 La Gazzetta dello Sport \u00e0 l'occasion de la participation de la marque automobile au Biscione \u00e0 la 1000 Miglia 2024,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/dalfa-romeo-ceo-confirms-2024-target\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le PDG d'Alfa Romeo confirme l'objectif de 2024 - 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