{"id":33974,"date":"2024-05-15T13:31:25","date_gmt":"2024-05-15T11:31:25","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33974"},"modified":"2024-05-15T13:31:28","modified_gmt":"2024-05-15T11:31:28","slug":"lancia-back-in-belgium-with-10-showrooms","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/","title":{"rendered":"Lancia returns to Belgium with 10 showrooms"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-1024x683.jpg\" alt=\"\" class=\"wp-image-33975\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>After a long wait, <a href=\"https:\/\/www.italpassion.fr\/en\/lancia\/\">Lancia<\/a> announces its return to the Belgian market. With a rich history spanning almost 117 years, Lancia is set to inaugurate <strong>ten new showrooms across Belgium<\/strong>marking a new era for the brand in Europe and Belgium.<\/p>\n\n\n\n<p>The announcement took place at an event at the Italian Embassy in Brussels, where Lancia's management confirmed its ambitions. The futuristic Pu+Ra HPE concept and the classic Aurelia B20 were on hand to symbolize the blend of tradition and innovation that characterizes the brand.<\/p>\n\n\n\n<p><strong>The new Lancia Ypsilon, scheduled for the second half of 2024,<\/strong> will be the first model to appear on Belgian roads. Made in Spain and based on the Peugeot 208 \/ Opel Corsa platform, the Ypsilon will incorporate design elements from the Pu+Ra concept, notably its distinctive headlamps.<\/p>\n\n\n\n<p>The ten Lancia dealerships<strong>spread across the country's main cities, <\/strong>will reflect the brand's new identity. Inspired by the model showroom in Milan, they will offer a premium design experience, true to Italian style. Lancia is thus moving away from its sporty, popular image of yesteryear towards a more luxurious positioning.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-1024x512.jpg\" alt=\"\" class=\"wp-image-31656\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-1024x512.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-300x150.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-768x384.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-18x9.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-192x96.jpg 192w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-384x192.jpg 384w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-561x281.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-1122x561.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-265x133.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-531x266.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-364x182.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-728x364.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-608x304.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-758x379.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-1152x576.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1-600x300.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lancia-showroom-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In addition, Lancia showrooms will be strategically located at <strong>close to Alfa Romeo and DS Automobiles sales outlets, forming the new Stellantis Premium division.<\/strong> Digitizing the purchasing process will also be a priority, with an estimated 50 % of sales made online.<\/p>\n\n\n\n<p>Francesco Colonnese, Business Development Manager for Lancia Europe, explains that Belgium was chosen for its \"Made in Italy\" appeal and the potential of the B segment, where the Ypsilon will be launched. He also stresses the importance of patience and long-term strategy, with the announced return of the Gamma models in 2026 and Delta in 2028.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-1024x535.png\" alt=\"lancia range\" class=\"wp-image-31390\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-1024x535.png 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-300x157.png 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-768x402.png 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-18x9.png 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-561x293.png 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-265x139.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-531x278.png 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-364x190.png 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-728x381.png 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-608x318.png 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-758x396.png 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1-600x314.png 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/04\/image-1.png 1069w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Lancia promises to keep its prices competitive with those of its competitors, while maintaining a high level of service. <strong>premium quality.<\/strong> The first tests of the Ypsilon, available in electric and mild-thermal hybrid versions, are eagerly awaited.<\/p>\n\n\n\n<p>The entire Lancia Ypsilon range in Belgium will be available from a list price of \u20ac25,000. For the hybrid engine, the price starts at \u20ac24,000. For the electric version, the list price starts at \u20ac34,500.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[26],"tags":[365],"class_list":["post-33974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancia","tag-lancia-ypsilon","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lancia est de retour en Belgique avec 10 showrooms - ItalPassion<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une longue attente, Lancia annonce son grand retour sur le march\u00e9 belge. 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Avec une histoire riche de pr\u00e8s de 117 ans, Lancia s\u2019appr\u00eate \u00e0 inaugurer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-back-in-belgium-with-10-showrooms\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T11:31:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T11:31:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Lancia est de retour en Belgique avec 10 showrooms\",\"datePublished\":\"2024-05-15T11:31:25+00:00\",\"dateModified\":\"2024-05-15T11:31:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/\"},\"wordCount\":405,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme.jpg\",\"keywords\":[\"Lancia Ypsilon\"],\"articleSection\":[\"Lancia\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/\",\"url\":\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/\",\"name\":\"Lancia est de retour en Belgique avec 10 showrooms - ItalPassion\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/05\/lancia-ypsilon-gamme.jpg\",\"datePublished\":\"2024-05-15T11:31:25+00:00\",\"dateModified\":\"2024-05-15T11:31:28+00:00\",\"description\":\"Apr\u00e8s une longue attente, Lancia annonce son grand retour sur le march\u00e9 belge. 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