{"id":33822,"date":"2024-04-23T19:34:14","date_gmt":"2024-04-23T17:34:14","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33822"},"modified":"2024-04-23T19:34:16","modified_gmt":"2024-04-23T17:34:16","slug":"maserati-sales-in-free-fall-greek-no-longer-enough","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-ventes-en-chute-libre-le-grecale-ne-suffit-plus\/","title":{"rendered":"Maserati: sales in freefall, Grecale no longer enough"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-1024x683.jpg\" alt=\"maserati-stellantis\" class=\"wp-image-32920\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/01\/maserati-stellantis.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Don't think it's just because we often talk about bad news to <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/\">Maserati<\/a> that we don't love this brand. We love it with all our hearts. But figures can no longer hide the reality of a brand that has been suffering for several years.<\/p>\n\n\n\n<p>After a year 2023 with <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/\">very poor profitability<\/a>and <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-brake-cutting-worried-about-3rd-quarter-business-turnover\/\">fairly stable sales<\/a>but a<a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-brake-cutting-worried-about-3rd-quarter-business-turnover\/\"> slowdown in the last quarter<\/a>All this was already setting the tone for 2024. Although we don't yet have the figures for each country, it is possible to<strong> give a trend with a few: France, Italy and Germany<\/strong>. Spoiler: it's not good.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Country<\/th><th>january - march 2023<\/th><th>january - march 2024<\/th><\/tr><\/thead><tbody><tr><td>France<\/td><td>30<\/td><td>13<\/td><\/tr><tr><td>Italy<\/td><td>1051<\/td><td>802<\/td><\/tr><tr><td>Germany<\/td><td>430<\/td><td>121<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>While France has been a good customer for the brand in the past, especially during the Levante's launch years, with over 700 units per year, it is now a minor player, with 13 units registered in the first quarter of 2024.<\/p>\n\n\n\n<p>For Italy, it's just the second-largest customer behind the USA. With 802 units in the first quarter of 2024, it will most probably return to the figures for 2022, unless the trend continues downwards. <\/p>\n\n\n\n<p>Germany was Maserati's 4th best customer in 2023, with 970 units, but was already 11 % down on 2022! A cold shower for 2024, with just 121 units in the first quarter, compared with 430 units in the first quarter of the previous year.<\/p>\n\n\n\n<p>What can we say, the Maserati brand is a textbook case that we've talked about several times. Between our <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/does-stellantis-know-what-shes-doing-with-this-luxury-brand\/\">we wondered if Stellantis knew what she was doing<\/a>, <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-reacts-and-unveils-its-new-official-2028-product-plan\/\">the new 2028 product plan<\/a>s, the <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-two-major-management-changes-that-come-too-late\/\">major management changes<\/a>and <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-has-not-yet-decided-which-technical-platform-to-use-for-its-future-model\/\">doubts about technical management<\/a>or the <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-backs-off-on-100-electric\/\">questioning the 100 % electric<\/a>... <\/p>\n\n\n\n<p>We can always console ourselves by saying that, for a luxury brand, <strong>Maserati still outsells Ferrari and Lamborghini<\/strong> and, knowing the Stellantis mantra: profitability before volumes. So, is this drop worrying, or is it deliberate? Only Maserati's management knows.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-33822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maserati : ventes en chute libre, le Grecale ne suffit plus - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ne croyez pas que c&#039;est parce que nous parlons souvent de mauvaises nouvelles pour Maserati que nous n&#039;aimons pas cette marque. 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