{"id":33813,"date":"2024-04-22T20:55:54","date_gmt":"2024-04-22T18:55:54","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33813"},"modified":"2024-04-22T20:55:56","modified_gmt":"2024-04-22T18:55:56","slug":"alfa-romeo-junior-milano-rivals-complex-segment-can-it-succeed","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-junior-milano-rivales-segment-complexe-peut-elle-reussir\/","title":{"rendered":"Alfa Romeo Junior (Milano): rivals, a complex segment, can it succeed?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

The launch of theAlfa Romeo<\/a> Junior is crucial for the Italian brand. This small B-segment SUV is a new addition to the range, is responsible for representing around 40 % of total Alfa Romeo sales<\/a>.<\/strong> But who are the Junior's rivals in this segment? Let's find out.<\/p>\n\n\n\n

A competitive segment, especially for hybrids<\/h2>\n\n\n\n

The Alfa Romeo Junior is in a hotly contested segment, that of premium B-segment SUVs<\/strong>. A segment dominated by combustion and hybrid combustion models.<\/p>\n\n\n\n

Here are the main ones competitors 100 % electric<\/strong> that the Alfa Romeo Junior must keep a close eye on:<\/p>\n\n\n\n

    \n
  1. Volvo EX30<\/strong> This small Swedish SUV, which is directly comparable in terms of dimensions, is only available in electric versions, with prices starting at 38,990 euros. Buyers can choose between two battery options offering 344 and 475 km of range respectively. More than 8,600 units were sold in March 2024 in all the countries where it is marketed. Not bad.<\/li>\n\n\n\n
  2. Smart #1<\/strong> This model is also a direct competitor, made in China, just like the Volvo EX30. It offers 270 hp for a price of \u20ac36,315. Interesting? Yet only 300 were sold in France in the first two months of 2024. Image problem?<\/li>\n\n\n\n
  3. Jeep Avenger<\/strong> the direct cousin of the Junior. This SUV from the American Jeep brand is also made in Poland, and offers an attractive price starting at \u20ac38,000 for the 100 % electric version. Stellantis won't give precise figures, but the electric version is said to account for only 20 to 40 % of sales, depending on the month.<\/li>\n<\/ol>\n\n\n\n

    It's probably in the car market hybrid thermals <\/strong>that Junior will have the most volume to do. And there, in B-SUV Premium, competition is almost non-existent.<\/strong><\/p>\n\n\n\n

      \n
    • Lexus LBX:<\/strong> the brand-new small premium SUV from Lexus aims to sell 3,500 units\/month worldwide. Made in Japan, it starts at \u20ac35,300.<\/li>\n<\/ul>\n\n\n\n

      Another point is that the Alfa Romeo Junior is made in Poland (in case you haven't heard of it), while some of its rivals, such as the Volvo EX30 and Smart #1, are produced in China. This can influence consumer perceptions, even though brands like MG don't have such a bad perceived image linked to manufacturing location. In the case of Lexus, the place of manufacture is very much in line with the brand's identity.<\/p>\n\n\n\n

      B-SUV Premium cars<\/th>Starting price<\/th>Place of manufacture<\/th><\/tr><\/thead>
      Alfa Romeo Junior MHEV<\/td>31 500 \u20ac<\/td>Poland<\/td><\/tr>
      Alfa Romeo Junior BEV<\/td>40 500 \u20ac<\/td>Poland<\/td><\/tr>
      Volvo EX30 BEV<\/td>38 900 \u20ac<\/td>China<\/td><\/tr>
      Smart #1 BEV<\/td>36 315 \u20ac<\/td>China<\/td><\/tr>
      Jeep Avenger BEV<\/td>38 000 \u20ac<\/td>Poland<\/td><\/tr>
      Lexus LBX MHEV<\/td>35 300 \u20ac<\/td>Japan<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      BMW doesn't offer a B-SUV, and Audi doesn't offer a hybrid version of the Q2. An electric Q2 100 % won't arrive until 2026.<\/p>\n\n\n\n

      The success of the Alfa Romeo Junior will depend on its ability to stand out from the crowd. competitive and complex market segment, <\/strong>where internal combustion, hybrids, plug-in hybrids and 100 % electrics are all mixed together, with some products getting old and others brand new. <\/p>\n\n\n\n

      A segment not occupied by premium brands<\/h2>\n\n\n\n

      If JATO's figures are to be believed, the B-SUV segment accounts for 18 % of sales in Europe<\/strong>but on closer inspection, the top 10 in this segment is not occupied by premium brands<\/strong> but rather entry-level and mid-range. Top of the list are Volkswagen with its T-Roc, the Ford Puma, the Peugeot 2008, the Dacia Duster, the Renault Captur, the Toyota Yaris Cross, the Volkswagen T-Cross, the Hyundai Kona, and the Opel Mokka and Crossland. Customers more attracted by the best price, or the best price\/performance ratio.<\/strong><\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Audi, the only premium brand in the top 20 with its Q2<\/strong>sales were down by 20 % in 2022. Mini's Countryman, outside the top 20, has not exceeded 20,000 units, and is also in decline. Perhaps it's not for nothing that BMW or Mercedes have no products in this segment. Nothing is set in stone. If Lexus and Volvo go there, Alfa Romeo may also try to make a place for itself. However, in our opinion, for the Junior to achieve 40 % of Alfa Romeo's sales, it would have to quickly occupy the segment's top 5 to exceed 60,000 units per year, or more than 5,000 cars per month. Too ambitious? The volume of the Junior will be decided strictly on the hybrid version, at around \u20ac30,000.<\/strong> The electric version, priced at over \u20ac40,000 in the B segment, will be exotic.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-33813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior (Milano) : rivales, segment complexe, peut-elle r\u00e9ussir ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le lancement de l'Alfa Romeo Junior est crucial pour la marque italienne. 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