{"id":33755,"date":"2024-04-16T17:30:26","date_gmt":"2024-04-16T15:30:26","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33755"},"modified":"2024-04-16T17:30:29","modified_gmt":"2024-04-16T15:30:29","slug":"stellantis-ceo-confirms-dalfa-romeos-return-to-competition","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/le-pdg-de-stellantis-confirme-un-retour-dalfa-romeo-en-competition\/","title":{"rendered":"Stellantis CEO confirms Alfa Romeo's return to racing"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-1024x683.jpg\" alt=\"\" class=\"wp-image-33756\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/04\/alfa-romeo-competition.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Alfa Romeo Formula 1. Image illustration IA - Italpassion<\/figcaption><\/figure>\n\n\n\n<p>We made it <a href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-to-replace-peugeot-in-wec-from-2025-the-new-rear-spoiler-in-question\/\">an April fool's joke<\/a> and yet it should come true: Stellantis announces the return of<a href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/\">Alfa Romeo<\/a> in competition. At a recent round-table discussion in Misano, as part of a Formula E event (where Maserati finished 9 and 12), Carlos Tavares, CEO of Stellantis, answered journalists' questions about the Biscione brand's future in motorsport.<\/p>\n\n\n\n<p>\"\u00a0<strong>Alfa Romeo returns to the world of motor racing<\/strong>says Carlos Tavares. \"It's part of the brand's DNA, part of its heritage. Fans of the marque au Biscione can therefore rejoice: the announcement not only confirms Alfa Romeo's future return to the sporting arena, but also underlines the Group's commitment to preserving and enhancing the brand's competitive heritage.<\/p>\n\n\n\n<p>Discussions concerning this return are already underway, involving key figures such as Jean-Marc Finot, head of Stellantis Motorsport, and Jean-Philippe Imparato, director of Alfa Romeo. However, Carlos Tavares stresses that the final decision on <strong>the precise timing of the return and the specific competitions in which Alfa Romeo will take part has not yet been decided.<\/strong>. \"The 'when' remains to be decided,\" he adds.<\/p>\n\n\n\n<p>In his statements, Tavares also shared his strategic vision on <strong>the ideal time to join or return to a sport.<\/strong> In his view, it's crucial to enter a competition cycle at a time when costs are reasonable and the brand can grow with the discipline, thus increasing its competitiveness. It's a careful calculation aimed at maximizing marketing ROI.<\/p>\n\n\n\n<p>The field of possibilities for Alfa Romeo's comeback is vast. Competitions such as Formula E, the World Endurance Championship (WEC), or even a grand return to Formula 1 or touring car championships are being considered. However, Tavares stresses <strong>the importance of choosing the right moment to return, <\/strong>taking into account the cycles and volatility of the motorsport world.<\/p>\n\n\n\n<p>\"I can share with you that in all motorsport disciplines, the cycle is always the same: it starts slowly, grows, explodes and then falls again. Over and over again,\" explains Tavares. \"The moment we enter that cycle is strategically important for what we do.\" <\/p>\n\n\n\n<p>In addition, several months ago, <a href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-gives-news-of-its-endurance-commitment\/\">Jean-Philippe Imparato had already given news of the brand's return to competition<\/a>I'd like to do it as an owner and not just as a sponsor.<\/p>\n\n\n\n<p>In conclusion, while the announcement is not accompanied by a precise timetable, it confirms Stellantis' serious intention to bring Alfa Romeo back to where many enthusiasts and brand lovers think it belongs: on the racetrack.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-33755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le PDG de Stellantis confirme un retour d&#039;Alfa Romeo en comp\u00e9tition - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alfa Romeo Formule 1. 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