{"id":33724,"date":"2024-04-12T14:44:02","date_gmt":"2024-04-12T12:44:02","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33724"},"modified":"2024-08-22T14:56:41","modified_gmt":"2024-08-22T12:56:41","slug":"alfa-romeo-milano-the-name-doesnt-please-the-minister-of-made-in-italy","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-milano-le-nom-ne-plait-pas-au-ministre-du-made-in-italy\/","title":{"rendered":"Alfa Romeo Milano: the name doesn't please the Minister of Made in Italy"},"content":{"rendered":"
\"adolfo-urso\"<\/figure>\n\n\n\n

Alfa Romeo Milano<\/a>a new model that is already stirring up controversy just a few days after its launch. at the heart of a debate in Italy,<\/strong> not least because of its name. The Minister for Enterprise and Made in Italy, Adolfo Urso, has raised an important objection that could affect the future of this vehicle.<\/p>\n\n\n\n

The main problem lies in the choice of the name Alfa Romeo Milano,<\/strong> which, according to Minister Urso, misled by its geographical implications<\/strong>. A 2003 law prohibits the use of names evocative of Italy for products manufactured outside Italian borders. This law aims to protect the authenticity and geographical association of Italian products, a concept known as the Italian Sounding<\/em>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Yet Stellantis' decision to produce this model at its Tychy plant in Poland seems to run counter to this law. The Tychy plant already produces other vehicles on the same CMP platform, such as the Jeep Avenger and the Fiat 600, making production of the Milano model technically logical but potentially problematic from a legal and commercial point of view.<\/p>\n\n\n\n

Minister Urso clearly expresses his doubts: if the name Alfa Romeo Milano<\/em> is maintained, chis could lead to confusion <\/strong>and possible deception as to the car's geographical origin, which is an essential element of Alfa Romeo's brand identity. Consequently, the vehicle may have to be renamed for the Italian market<\/strong>but will retain its original appellation in other countries, unless a solution can be found to enable it to be produced in Italy.<\/p>\n\n\n\n

The debate surrounding the name of the Alfa Romeo Milano illustrates once again tensions between <\/strong>strategies for globalizing the production of Stellantis and the Italian government<\/strong> a reminder of the laws designed to protect the cultural and commercial identity of national products. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[388,364],"class_list":["post-33724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-adolfo-urso","tag-alfa-romeo-milano","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Milano : le nom ne pla\u00eet pas au ministre du Made in Italy - 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