{"id":33511,"date":"2024-03-13T21:19:24","date_gmt":"2024-03-13T20:19:24","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33511"},"modified":"2024-03-13T21:19:26","modified_gmt":"2024-03-13T20:19:26","slug":"lancias-ceo-confirms-he-is-working-on-a-rally-comeback-for-the-brand","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-son-directeur-confirme-travailler-a-un-retour-de-la-marque-en-rallye\/","title":{"rendered":"Lancia: CEO confirms plans for brand's return to rallying"},"content":{"rendered":"

Lancia could once again capture the hearts of rally enthusiasts. The recent announcement by Luca Napolitano, CEO of Lancia<\/a>The \"Race for Glory: Audi vs. Lancia\" film, which was released to coincide with the event, generated a great deal of enthusiasm: Lancia's return to rally competition is not only being considered, but actively pursued.<\/strong><\/p>\n\n\n\n

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At the heart of this comeback is the new HF crest<\/strong>the symbol of Lancia's high performance, unveiled by Centro Stile Lancia. Redesigned to meet contemporary aesthetic requirements, the logo retains its historic colors - white, red and black - while simplifying its lines. These colors echo those used on the 1966 Fulvia Coup\u00e9 and pick up on the orientation of the letters on the Lancia Delta of the 90s.<\/p>\n\n\n\n

The HF logo, emblem of Lancia performance<\/strong>was first introduced in 1960. Over the decades, it has become synonymous with victories and innovations, marking motorsport history with legendary models such as the Fulvia Coup\u00e9 HF, the Stratos HF, and of course, the Delta HF Integrale. These vehicles, which have dominated rally competitions in the past, continue to inspire Lancia in its quest for renewal and excellence.<\/p>\n\n\n\n

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