{"id":33238,"date":"2024-02-16T14:52:01","date_gmt":"2024-02-16T13:52:01","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33238"},"modified":"2024-02-16T14:52:06","modified_gmt":"2024-02-16T13:52:06","slug":"ferrari-lamborghini-maserati-the-king-of-profitability","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-lamborghini-maserati-qui-est-le-roi-de-la-rentabilite\/","title":{"rendered":"Ferrari, Lamborghini, Maserati: who's the king of profitability?"},"content":{"rendered":"
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AI illustration (unable to make a proper Maserati) - Italpassion<\/figcaption><\/figure>\n\n\n\n

The year 2024 is well underway, and all the brands have unveiled their figures for 2023. Time to take stock for who enters Ferrari<\/a>, Lamborghini<\/a> and Maserati<\/a> shows the best figures. <\/strong>Without further ado, here they are!<\/p>\n\n\n\n

<\/th>Ferrari<\/th>Maserati<\/th>Lamborghini<\/th><\/tr><\/thead>
Sales<\/td>13 663<\/td>26 600<\/td>10 112<\/td><\/tr>
CA<\/td>5.97 billion<\/td>2.33 billion<\/td>2.8 billion euros<\/td><\/tr>
Medium basket<\/td>436 946 \u20ac*<\/td>87 593 \u20ac*<\/td>276 898 \u20ac<\/td><\/tr>
Benefits<\/td>1.25 billion<\/td>\u20ac141 million<\/td>900 million euros*<\/td><\/tr>
Margin<\/td>38 %<\/td>6 %<\/td>32 %*<\/td><\/tr><\/tbody><\/table>
*estimates.<\/figcaption><\/figure>\n\n\n\n

Note that for Lamborghini<\/strong>Detailed figures will be presented by Audi in March 2024. Estimated sales compared with the first half of 2023<\/a>Lamborghini's sales figures are based on the number of cars sold, as are profits and margins, in proportion to the number of sales. Lamborghini had sold 5341 cars in the first half of 2023.<\/p>\n\n\n\n

Ferrari remains the clear leader,<\/strong> whether in terms of sales, turnover, profits or margins. Nevertheless, we can salute Lamborghini's score<\/strong> which, in just a few years, has caught up with the prancing horse in terms of sales and which, with half the sales, has achieved a very interesting level of profit margin.<\/p>\n\n\n\n

Concerning Maserati<\/strong>after a rise in profits and margins in 2022, the trident brand sees its efforts wiped out in 2023<\/strong> with profits down from \u20ac201 million to \u20ac141 million, and margin down from 8.7 % to 6 %. This is even lower than the Stellantis Group average of 12.8 %.<\/p>\n\n\n\n

As a reminder, this Maserati is all about the 100 % electric and changed its marketing, communications and sales directors at the beginning of the year. In our opinion, the average shopping basket is too low. If Maserati wants to become a luxury brand, the solution lies in increasing the average basket and reducing the number of units sold.<\/strong><\/p>\n\n\n\n

As a reminder, here are the financial statements for each brand:<\/p>\n\n\n\n