{"id":32923,"date":"2024-01-24T13:55:25","date_gmt":"2024-01-24T12:55:25","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32923"},"modified":"2024-01-24T13:55:27","modified_gmt":"2024-01-24T12:55:27","slug":"maserati-two-major-management-changes-that-come-too-late","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-deux-changements-majeurs-au-sein-de-la-direction-qui-arrivent-trop-tard\/","title":{"rendered":"Maserati: two major management changes... too late?"},"content":{"rendered":"

Is Stellantis finally waking up to the fact that Maserati<\/a> aren't as good as you'd hoped?<\/strong> As we reported yesterday our concerns about Stellantis' management of Maserati<\/a>Since the beginning of January, the trident brand has announced two changes in strategic positions, in communications and marketing, and in sales.<\/p>\n\n\n\n

First, Giovanni Perosino is now in charge of communications and marketing.<\/strong> He worked for Lancia, then FCA with Sergio Marchionne. In 2019 he joined the Volkswagen Group to take up the position of Lamborghini Sales Director at the end of 2019. He returns to Maserati in 2024 to take charge of communications and marketing. These are two strategic positions, since marketing studies the market and the clientele, and communications has to get the word out that the brand exists, either in competition or with the launch of new models. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

He succeeds Paolo Tubito, who had a long career with Nike.<\/strong> and appointed to the post at the beginning of 2020 by Stellantis... as if a long experience in sports shoes hasn't been effective in the luxury car market. Let's be honest, Maserati has no business in Formula E, many (former) Maserati customers no longer understand the brand's positioning, and even when there are new models, there's no communication\/advertising to publicize them.<\/p>\n\n\n\n

Second major change: Luca Delfino appointed Sales Director<\/strong>. He has been with Maserati since 2007, and has held numerous positions in Europe, North America, the Middle East, Asia... Perhaps he'll have something to say about the brand's overpriced positioning? David Grasso, CEO of Maserati, says \"he will play a crucial role in contributing to Maserati's success at this challenging and exciting time for our industry\".<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

He succeeds Bernard Loire, <\/strong>a Frenchman appointed by Stellantis in early 2020 who, despite his long experience at Ford, FCA, Nissan and Mitsubishi, doesn't seem to have convinced with mixed 2023 results and a difficult 2024 ahead. It's good to have set ambitious sales targets<\/a>But we also have to provide the means to achieve them.<\/p>\n\n\n\n

There's no smoke without fire<\/strong> Between the drop in production at Mirafiori in 2023 and the drop in orders for the MC20 in 2024, suspension of Quattroporte development<\/a>These two announcements in key positions follow disappointing results. Italians Giovanni Perosino and Luca Delfino may be the right people who know the brand well, but aren't they coming too late? David Grasso is still CEO of Maserati, but if concrete announcements are not made in 2024, it will probably be his last year.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-32923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : deux changements majeurs au sein de la direction... qui arrivent trop tard ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Est-ce que Stellantis prend enfin conscience que les r\u00e9sultats commerciaux de Maserati ne sont pas aussi bons qu'esp\u00e9r\u00e9 ? 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