{"id":32849,"date":"2024-01-12T20:59:38","date_gmt":"2024-01-12T19:59:38","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32849"},"modified":"2024-01-12T21:10:34","modified_gmt":"2024-01-12T20:10:34","slug":"alfa-romeo-admits-to-raising-prices-to-save-profitability","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-assume-avoir-augmente-ses-prix-pour-sauver-sa-rentabilite\/","title":{"rendered":"Alfa Romeo admits to raising prices to save profitability"},"content":{"rendered":"

Jean-Philippe Imparato, CEO ofAlfa Romeo<\/a>recently revealed in an interview with Automotive News that the Italian brand would close 2023 with positive operating profitability of several hundred million euros<\/strong>. This marks a significant turning point for Alfa Romeo, especially after a difficult period marked by the pandemic and the various challenges of today's automotive market.<\/p>\n\n\n\n

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AI Image<\/figcaption><\/figure>\n\n\n\n

While the Stellantis Group, of which Alfa Romeo is a part, does not disclose the financial performance of individual brands (except Maserati), Imparato stressed the importance of key decisions in the recovery of Alfa Romeo's accounts, an initiative that began in the second half of 2021.<\/p>\n\n\n\n

Soaring sales thanks to Tonale<\/h2>\n\n\n\n

According to the CEO, worldwide sales sales for the year are estimated at between 70,000 and 80,000 units,<\/strong> marking an increase of around 30 % over the years 2021 and 2022. Growth is mainly attributed to the Tonale model, which accounts for almost 60 % of the brand's total sales. According to Imparato, the Tonale has guaranteed \"the level of profitability that Alfa needs\". In France, the increase was 26 %, with 83 % of sales for Tonale<\/a>.<\/p>\n\n\n\n

Transition to electric<\/h2>\n\n\n\n

Alfa Romeo's future is and will be electric. Imparato confirmed plans for next year with the launch of the Milano<\/a>the last Alfa Romeo model to be equipped with an internal combustion engine. From 2025, all new models will be exclusively electric. This will culminate in 2027 with the launch of a flagship electric model.<\/strong> \"You'll be impressed, believe me,\" assures Imparato. Perhaps a new Alfetta?<\/a><\/p>\n\n\n\n

Price increase strategy<\/h2>\n\n\n\n

The CEO also discussed the strategies put in place to turn around the brand's finances since January 2021. These include, a price increase of around 5,000 euros,<\/strong> reducing exposure to less profitable sales channels, and simplified configurations <\/strong>of models. \"The first time I went to Cassino, I discovered around 4,000 options, which I reduced to 1,500,\" said Imparato. These measures, combined with improved quality and higher residual values, have led Alfa Romeo to increased profitability. <\/p>\n\n\n\n

The configurator does indeed offer a limited choice of wheels and colors, including yellow calipers... as well as a significant price increase. It's difficult to compare old prices with 2024 because of the different equipment, engines and finishes. But there is indeed a \u20ac5,000 to \u20ac10,000 difference. For example, a Giulia Veloce 280 bhp had a recommended retail price of \u20ac54,190, compared with \u20ac62,400 today. If you want to have some fun comparing, here are the 2017 Giulia and Stelvio prices.<\/strong><\/p>\n\n\n

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Imparato concludes by stressing the importance of quality and premium positioning, even if this means lower sales volumes. For Alfa Romeo, the emphasis is on profitability rather than massive sales figures, a strategy that will bear fruit, provided that future alfists are all ready to go electric.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-32849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo assume avoir augment\u00e9 ses prix pour sauver sa rentabilit\u00e9 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Jean-Philippe Imparato, PDG d'Alfa Romeo, a r\u00e9cemment r\u00e9v\u00e9l\u00e9 dans une interview \u00e0 Automotive News que la marque italienne cl\u00f4turerait l'ann\u00e9e 2023 avec\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-admits-to-raising-prices-to-save-profitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo assume avoir augment\u00e9 ses prix pour sauver sa rentabilit\u00e9 - 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