{"id":32800,"date":"2023-12-28T21:43:10","date_gmt":"2023-12-28T20:43:10","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32800"},"modified":"2023-12-28T21:43:12","modified_gmt":"2023-12-28T20:43:12","slug":"alfa-romeo-sales-in-the-usa-falter-despite-the-arrival-of-the-tonale","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-aux-usa-des-ventes-qui-sessoufflent-malgre-larrivee-du-tonale\/","title":{"rendered":"Alfa Romeo in the USA: sales falter despite the arrival of the Tonale"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-1024x683.jpg\" alt=\"\" class=\"wp-image-32802\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-USA.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Back in the U.S. for almost 10 years, sales of<a href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/\">Alfa Romeo<\/a> are, like Europe, in the doldrums. <strong>The Tonale SUV<\/strong>available from summer 2023,<strong> doesn't seem to be enjoying the same success as the Giulia and Stelvio in Uncle Sam's country.<\/strong>on their respective launches.<\/p>\n\n\n\n<p>\"America, America, I want it and I'm going to get it. Almost all European automakers would like to live the American Dream in the face of this enormous market in terms of volume and purchasing power. Alfa Romeo has been timidly returning to it with the 4C since 2014, and more concretely since the Giulia in 2017. And if some years have been good ones, <strong>the reality of a non-renewed range comes home to roost,<\/strong> despite the Tonale.<\/p>\n\n\n\n<p><strong>In the USA, for example, Alfa Romeo would do barely better in 2023 than in 2022.<\/strong>despite the arrival of the new Tonale model.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><\/th><th>Alfa Romeo USA sales<\/th><\/tr><\/thead><tbody><tr><td>2023 (9 months)<\/td><td>7590<\/td><\/tr><tr><td>2022<\/td><td>12845<\/td><\/tr><tr><td>2021<\/td><td>18250<\/td><\/tr><tr><td>2020<\/td><td>18585<\/td><\/tr><tr><td>2019<\/td><td>18292<\/td><\/tr><tr><td>2018<\/td><td>23800<\/td><\/tr><tr><td>2017<\/td><td>12031<\/td><\/tr><tr><td>2016<\/td><td>528<\/td><\/tr><tr><td>2015<\/td><td>663<\/td><\/tr><tr><td>2014<\/td><td>91<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Besides, <strong>How is the Tonale selling in the USA after just a few months on the market? <\/strong>Well, it's not so bad, with just over 300 units in September 2023... If we look at September alone, it's in the top 3 countries. Yes, but we're talking about the USA, a country that used to buy over 1,000 Stelvios a month in its best years. You'll note that Italy alone buys more Tonales than all the other countries combined.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"782\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-1024x782.jpg\" alt=\"\" class=\"wp-image-32801\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-1024x782.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-300x229.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-768x586.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-16x12.jpg 16w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-561x428.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-1122x857.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-265x202.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-531x405.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-364x278.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-728x556.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-608x464.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-758x579.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-1152x880.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale-600x458.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/ventes-tonale.jpg 1345w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>We'll have to wait at least a year before we can make a definitive judgement.<\/strong>but with <a href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/for-the-moment-the-dodge-hornet-sells-more-than-lalfa-romeo-tonal-usa\/\">a Tonale that is technically very close to its Dodge Hornet cousin<\/a> and an Alfa Romeo Milano not necessarily suited to this market either, it will probably take a few years for the Italian brand to get back to 2018 figures.<\/p>\n\n\n\n<p>To satisfy your curiosity <strong>Alfa Romeo sales by model for the first 9 months of 2023<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>2023<\/th><th>Stelvio<\/th><th>Giulia<\/th><th>Tonale<\/th><th>Total<\/th><\/tr><\/thead><tbody><tr><td>January<\/td><td>372<\/td><td>294<\/td><td><\/td><td>666<\/td><\/tr><tr><td>February<\/td><td>466<\/td><td>275<\/td><td><\/td><td>741<\/td><\/tr><tr><td>March<\/td><td>586<\/td><td>397<\/td><td><\/td><td>983<\/td><\/tr><tr><td>April<\/td><td>451<\/td><td>261<\/td><td><\/td><td>712<\/td><\/tr><tr><td>May<\/td><td>415<\/td><td>294<\/td><td><\/td><td>709<\/td><\/tr><tr><td>June<\/td><td>482<\/td><td>310<\/td><td>97<\/td><td>890<\/td><\/tr><tr><td>July<\/td><td>438<\/td><td>241<\/td><td>190<\/td><td>869<\/td><\/tr><tr><td>August<\/td><td>462<\/td><td>358<\/td><td>237<\/td><td>1057<\/td><\/tr><tr><td>Seven<\/td><td>380<\/td><td>264<\/td><td>319<\/td><td>963<\/td><\/tr><tr><td>Total<\/td><td>4052<\/td><td>2694<\/td><td>843<\/td><td>7590<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-32800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alfa Romeo aux USA : des ventes qui s&#039;essoufflent malgr\u00e9 l&#039;arriv\u00e9e du Tonale - ItalPassion<\/title>\n<meta name=\"description\" content=\"De retour depuis bient\u00f4t 10 ans aux USA, les ventes d&#039;Alfa Romeo sont \u00e0 l&#039;image de l&#039;Europe, dans le creux de la vague. 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