{"id":32782,"date":"2023-12-27T20:40:58","date_gmt":"2023-12-27T19:40:58","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32782"},"modified":"2023-12-27T20:41:00","modified_gmt":"2023-12-27T19:41:00","slug":"alfa-romeo-gives-news-of-its-endurance-commitment","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-donne-des-nouvelles-de-son-engagement-en-endurance\/","title":{"rendered":"Alfa Romeo gives news of its Endurance commitment"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-1024x683.jpg\" alt=\"\" class=\"wp-image-32798\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/12\/alfa-romeo-wec.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/\">Alfa Romeo<\/a> and competition go hand in hand. So, after the end of its sponsorship of the Sauber F1 team, the Italian brand had well <a href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-is-considering-a-return-to-endurance-racing-after-withdrawing-from-formula-1\/\">confirmed his interest in the Endurance category<\/a>This is an area of renewed interest, with the return of prestigious brands such as Ferrari, Lamborghini, Aston Martin, Porsche and others. So where does this leave us? The brand's CEO gives an update in the newspaper Ouest-France.<\/p>\n\n\n\n<p>After a significant five-year period as main sponsor of the Sauber team in Formula 1, <strong>Alfa Romeo withdraws from the world of F1<\/strong>This decision was influenced by the gradual takeover of Sauber by Audi. This marks a turning point for the Italian brand, renowned for its motorsport heritage.<\/p>\n\n\n\n<p>Alfa Romeo Managing Director Jean-Philippe Imparato explained this strategic decision at a press roundtable on Thursday, December 14. \"Did we want to repeat the experience under the same conditions, sponsoring a team for about twice the price? No, because I wasn't bringing anything new and I had money to put into developing my products,\" he declared, underlining the brand's desire for renewal and innovation.<\/p>\n\n\n\n<p><strong>Alfa Romeo, however, is not turning its back on motorsport.<\/strong>. Endurance racing, with its growing prestige, is attracting the automaker's attention. But Imparato insists on a different approach: \"\u00a0<strong>If I do it, I'm not doing it as a sponsor, I'm doing it as an owner.\"<\/strong> stating that if Alfa Romeo makes a commitment, it will be for a significant period, with at least three seasons of competition and one or two seasons of preparation.<\/p>\n\n\n\n<p>However, Alfa Romeo's commitment to endurance racing is not without conditions. Caution is called for, especially in terms of financial investment. Imparato pointed to the \"small danger\" of a trend towards spending inflation in the sport, recalling similar situations that arose in 2015. \"\u00a0<strong>So far, I'm not convinced by the economic equation, and I wouldn't take a risk that could send the company back into areas where it would lose out financially,<\/strong>\u00a0\"he added.<\/p>\n\n\n\n<p>Despite these reservations, Alfa Romeo's interest in endurance racing is undeniable. I really want to do something, so we're working hard,\" concluded Imparato, hinting that \"I'd like to do something.<strong>An announcement could be imminent, once a viable strategy has been established.<\/strong><\/p>\n\n\n\n<p>Alfa Romeo's commitment to Endurance racing, as a team owner, would be a welcome announcement in the world of motorsports, joining other prestigious brands that have already confirmed their participation. Perhaps the Italian brand will be keeping an eye on the results of the Peugeot team, another Stellantis Group brand already involved in Endurance racing, in 2024...<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-32782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alfa Romeo donne des nouvelles de son engagement en Endurance - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alfa Romeo et la comp\u00e9tition vont de pair. Alors, apr\u00e8s l&#039;arr\u00eat du sponsoring de l&#039;\u00e9curie de F1 Sauber, la marque italienne avait bien confirm\u00e9 son\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-gives-news-of-its-endurance-commitment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo donne des nouvelles de son engagement en Endurance - ItalPassion\" \/>\n<meta property=\"og:description\" content=\"Alfa Romeo et la comp\u00e9tition vont de pair. 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