{"id":31803,"date":"2023-08-23T00:45:44","date_gmt":"2023-08-22T22:45:44","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31803"},"modified":"2023-08-23T00:47:46","modified_gmt":"2023-08-22T22:47:46","slug":"with-its-new-fashion-lamborghini-wants-to-pass-ferrari-and-become-the-luxury-leader","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lamborghini\/avec-son-nouveau-modele-lamborghini-veut-depasser-ferrari-et-devenir-le-leader-du-luxe\/","title":{"rendered":"With its new model, Lamborghini aims to overtake Ferrari and become the luxury leader"},"content":{"rendered":"<p class=\"wp-block-paragraph\">While <a href=\"https:\/\/www.italpassion.fr\/en\/lamborghini\/\">Lamborghini<\/a> achieved record sales with just 3 models, the Italian brand intends to go one step further, and even <strong>overtake Ferrari with its 4th and new Lanzador model.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you've been following the news of the last few days, <a href=\"https:\/\/www.italpassion.fr\/en\/lamborghini\/lamborghini-4-seater-electric-pictures-are-leaking-and-his-name-is-too\/\">Lamborghini unveils its Lanzador concept<\/a>, <strong>a new 4th model located<\/strong> halfway between the Urus SUV and a supercar. The concept will go on sale in the next few years, and will be the brand's first all-electric vehicle,<strong> to help Lamborghini reach a symbolic milestone.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-1024x523.jpg\" alt=\"lamborghini-4-models\" class=\"wp-image-31800\" style=\"width:662px;height:338px\" width=\"662\" height=\"338\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-1024x523.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-300x153.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-768x392.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-18x9.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-561x286.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-1122x573.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-265x135.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-531x271.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-364x186.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-728x372.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-608x310.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-758x387.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-1152x588.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles-600x306.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/lamborghini-4-modeles.jpg 1371w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><figcaption class=\"wp-element-caption\">4 models in the Lamborghini range<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Yes, the days when Lamborghni was a very exotic brand are long gone! Just 10 years ago, the brand was selling just over 2,000 cars a year, <strong>more than 9,000 units were sold in 2022. And the bull has no intention of stopping there...<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-1024x450.png\" alt=\"\" class=\"wp-image-31817\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-1024x450.png 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-300x132.png 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-768x338.png 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-18x8.png 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-561x247.png 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-1122x494.png 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-265x117.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-531x234.png 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-364x160.png 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-728x320.png 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-608x267.png 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-758x333.png 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-1152x507.png 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19-600x264.png 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-19.png 1380w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Lamborghini sales from 1999 to 2022<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The brand is very clear about its ambitions: <strong>sell more than 10,000 cars a year by 2030.<\/strong> This is a very reasonable figure. We are now in 2023, and there is a good chance that this milestone will be passed sooner than expected... as early as 2024?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-1024x525.png\" alt=\"\" class=\"wp-image-31819\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-1024x525.png 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-300x154.png 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-768x394.png 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-18x9.png 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-561x287.png 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-265x136.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-531x272.png 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-364x187.png 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-728x373.png 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-608x312.png 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-758x388.png 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21-600x307.png 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-21.png 1042w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Target more than 10,000 cars \/ year<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Even better, <strong>Lamborghini compares itself, without explicitly stating so, to Ferrari.<\/strong> Whereas 10 years ago, the Prancing Horse sold just over 7,000 cars, in 2022 it sold over 13,000 units. Lamborghini knows this and wants to do as well, if not better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And to compete with Ferrari on volume, <strong>Lamborghini is counting on its 4th model... to make at least 13,000 sales a year?<\/strong> What will be the limit of these two marks? 15,000?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"547\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-20.png\" alt=\"\" class=\"wp-image-31818\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-20.png 471w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-20-258x300.png 258w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-20-10x12.png 10w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-20-265x308.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-20-364x423.png 364w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><figcaption class=\"wp-element-caption\">When Lamborghini compares itself to Ferrari<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It is interesting to note, however, that while generalist carmakers are now focusing on margins rather than volume, that<strong>on the other hand, the two luxury brands seem to be waging a war on each other in terms of the number of cars sold.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-31803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lamborghini","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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