{"id":31794,"date":"2023-09-14T14:58:21","date_gmt":"2023-09-14T12:58:21","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31794"},"modified":"2023-09-14T14:58:24","modified_gmt":"2023-09-14T12:58:24","slug":"lamborghini-voluntarily-behind-on-electrification","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lamborghini\/lamborghini-volontairement-en-retard-sur-lelectrification\/","title":{"rendered":"Lamborghini (deliberately) behind on electrification?"},"content":{"rendered":"
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Lamborghini<\/a>Italian brand of luxury sports cars, unveiled its new Lanzador concept<\/a>an electric SUV that foreshadows the electric Lamborghini of tomorrow. But is this project really ambitious, or is it just a no-risk publicity stunt?<\/strong><\/p>\n\n\n\n

The Lanzador concept boasts 1341 hp thanks to two electric motors, one on each axle. This may sound impressive, but Tesla's Model S Plaid already exceeds 1020 hp, and only in the luxury segment, Rimac Nevera, a Croatian hypercar, boasts 1,900 hp.<\/strong><\/p>\n\n\n\n

What's more, the car won't be produced for another five years, until 2028. By then, many players will have their own electric models, starting with Maserati's Folgore, whose power can reach 760 hp today and 1,200 hp tomorrow with more efficient batteries. Ferrari has announced an electric model for 2025. Aston Martin has also announced its first electric models for 2025.<\/p>\n\n\n\n

With its less-than-stellar performance and distant release date, one wonders whether Lamborghini didn't want to make a publicity stunt to reassure shareholders, without really committing itself to the ecological transition. Is the brand behind schedule in its move to electric vehicles? <\/strong>Or is it waiting to see how the market behaves with competitors' models released before then?<\/p>\n\n\n\n

In any case, Lamborghini will face increasing competition in 2028 from manufacturers who have already taken the electrification plunge.<\/p>\n\n\n\n

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