{"id":31704,"date":"2023-08-10T22:16:08","date_gmt":"2023-08-10T20:16:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31704"},"modified":"2023-08-10T22:16:11","modified_gmt":"2023-08-10T20:16:11","slug":"in-this-country-that-beats-sales-agreements-for-ferrari-1-client-on-4-is-a-woman","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/ferrari\/dans-ce-pays-qui-bat-des-records-de-ventes-pour-ferrari-1-client-sur-4-est-une-femme\/","title":{"rendered":"In this country, which sets sales records for Ferrari, 1 in 4 customers is a woman!"},"content":{"rendered":"
\"ferrari<\/figure>\n\n\n\n

Ferrari<\/a> is not just a man's business. In China, the world's most populous country and one of the most important for the luxury car market, the Italian brand has conquered the hearts and wallets of women. <\/strong><\/p>\n\n\n\n

According to sources close to the matter quoted by Bloomberg, 26 % of the supercars sold by Ferrari over the last five years in the Middle Kingdom were acquired by female customers.<\/strong> This is an absolute record for the Maranello-based automaker, which had never before had more than a quarter of its customers be women.<\/p>\n\n\n\n

This impressive figure testifies to the change in mentality and behavior of Chinese consumers, who are increasingly attracted by prestigious, high-performance cars. <\/p>\n\n\n\n

It also reflects Ferrari's strategy of adapting its offer and image to this demanding and passionate female audience, with the Roma and more recently the Purosangue.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

In mainland China, not including Hong Kong and Taiwan, Ferrari sold around 1,600 vehicles last year,<\/strong> twice as many as a few years ago. The region now accounts for 12% of Ferrari's worldwide sales, making it a strategic market for the prancing horse firm.<\/p>\n\n\n\n

Years<\/th>Sales in China<\/th><\/tr><\/thead>
2022<\/td>1552<\/td><\/tr>
2021<\/td>899<\/td><\/tr>
2020<\/td>456<\/td><\/tr>
2019<\/td>836<\/td><\/tr>
2018<\/td>695<\/td><\/tr>
2017<\/td>617<\/td><\/tr>
2016<\/td>619<\/td><\/tr>
2015<\/td>610<\/td><\/tr>
2014<\/td>675<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-31704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nDans ce pays qui bat des records de ventes pour Ferrari, 1 client sur 4 est une femme ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari n\u2019est pas qu'une affaire d\u2019hommes. 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