{"id":31671,"date":"2023-08-03T22:39:09","date_gmt":"2023-08-03T20:39:09","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31671"},"modified":"2023-08-03T22:39:12","modified_gmt":"2023-08-03T20:39:12","slug":"how-ferrari-makes-more-benefits-with-fewer-sales-figures-from-first-quarter-2023","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/ferrari\/comment-ferrari-fait-plus-de-benefices-avec-moins-de-ventes-chiffres-du-1er-semestre-2023\/","title":{"rendered":"How Ferrari makes more profit with fewer sales: figures for the 1st half of 2023"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-1024x479.jpg\" alt=\"\" class=\"wp-image-31676\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-1024x479.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-300x140.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-768x359.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-18x8.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-561x262.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-1122x525.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-265x124.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-531x248.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-364x170.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-728x340.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-608x284.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-758x354.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-1152x539.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023-600x281.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/ferrari-h1-2023.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We always like to read the figures presented to investors, often a sign of the good health (or not) of car brands, which are always trying to do better than the year before. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And after Maserati, <strong>it's the turn of <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/\">Ferrari<\/a> to present its figures for the first half of 2023<\/strong>. If there are two things to remember, it's that while sales are down slightly, sales are up slightly. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With fewer sales, Ferrari manages to make more turnover.<\/strong> How? Probably by increasing the average price of its new models. For example, while a Purosangue starts at around \u20ac390,000, from what we hear, the average configured price quickly exceeds \u20ac500,000.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"266\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-1024x266.png\" alt=\"\" class=\"wp-image-31674\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-1024x266.png 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-300x78.png 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-768x199.png 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-18x5.png 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-561x146.png 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-1122x291.png 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-265x69.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-531x138.png 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-364x94.png 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-728x189.png 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-608x158.png 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-758x197.png 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-1152x299.png 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6-600x156.png 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-6.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Atypical for a luxury brand, compared to Maserati, Lamborghini or even Aston Martin and McLaren, <strong>Ferrari is the company that launches more and more new models.<\/strong> 11 in the last 4 years alone! And 2023 is not over yet. A prototype Roma with a V12 engine is circling Maranello...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-1024x488.png\" alt=\"\" class=\"wp-image-31673\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-1024x488.png 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-300x143.png 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-768x366.png 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-18x9.png 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-561x268.png 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-1122x535.png 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-265x126.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-531x253.png 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-364x174.png 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-728x347.png 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-608x290.png 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-758x362.png 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-1152x550.png 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5-600x286.png 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-5.png 1348w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As regards the breakdown of sales by continent, everyone is on the rise, but North America stands out in particular...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-1024x623.png\" alt=\"\" class=\"wp-image-31672\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-1024x623.png 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-300x183.png 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-768x467.png 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-18x12.png 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-561x341.png 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-1122x683.png 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-265x161.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-531x323.png 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-364x222.png 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-728x443.png 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-608x370.png 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-758x461.png 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-1152x701.png 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4-600x365.png 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/08\/image-4.png 1165w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let's compare the sales, turnover and profits of the 3 Italian luxury brands for the first quarter of 2023.<strong> Ferrari still by far the sales leader<\/strong>Maserati is the leader in terms of volume, but is still a long way off when it comes to profitability per model sold. Maserati is the volume leader, but still a long way off in terms of profitability... and yet its profits have doubled.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><\/th><th>H1 2023 sales<\/th><th>H1 2023 SALES<\/th><th>H1 2023 earnings<\/th><\/tr><\/thead><tbody><tr><td>Maserati<\/td><td>15 300<\/td><td>1.3 billion<\/td><td>\u20ac121 million<\/td><\/tr><tr><td>Ferrari<\/td><td>6 959<\/td><td>2.9 billion<\/td><td>\u20ac631 million<\/td><\/tr><tr><td>Lamborghini<\/td><td>5 341<\/td><td>1.42 billion<\/td><td>456 million<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A comparison with 2022 shows that <strong>Ferrari is well on its way to perhaps approaching sales of 6 billion euros,<\/strong> which would be unprecedented, but also <strong>exceed one billion euros in profits for the first time!<\/strong> Look out for Lamborghini, which could exceed 10,000 sales by 2023. The bull is running faster and faster behind the prancing horse.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><\/th><th>Sales 2022<\/th><th>CA 2022<\/th><th>2022 profits<\/th><\/tr><\/thead><tbody><tr><td>Maserati<\/td><td>25 900<\/td><td>2.32 billion<\/td><td>201 million<\/td><\/tr><tr><td>Ferrari<\/td><td>13 221<\/td><td>5.09 billion<\/td><td>939 million<\/td><\/tr><tr><td>Lamborghini<\/td><td>9 233<\/td><td>2.375 billion<\/td><td>614 million<\/td><\/tr><tr><td>Bentley<\/td><td>15 174<\/td><td>3.38 billion<\/td><td>708 million<\/td><\/tr><tr><td>Porsche<\/td><td>309 884<\/td><td>37.6 billion<\/td><td>8.72 billion<\/td><\/tr><tr><td>Aston Martin<\/td><td>6 412<\/td><td>1.57 billion \u20ac.<\/td><td>215 million<\/td><\/tr><tr><td>McLaren<\/td><td>NC<\/td><td>NC<\/td><td>NC<\/td><\/tr><tr><td>Bugatti<\/td><td>80<\/td><td>331 million<\/td><td>-33 million<\/td><\/tr><tr><td>Rolls-Royce<\/td><td>6 021<\/td><td>NC<\/td><td>NC<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-31671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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