{"id":31628,"date":"2023-07-26T10:10:33","date_gmt":"2023-07-26T08:10:33","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31628"},"modified":"2023-07-26T11:56:19","modified_gmt":"2023-07-26T09:56:19","slug":"maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/","title":{"rendered":"Maserati: the luxury brand triumphs in the USA and Italy, but not in France"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1011\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8.png\" alt=\"\" class=\"wp-image-31632\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8.png 1792w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-300x169.png 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-1024x578.png 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-768x433.png 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-1536x867.png 1536w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-18x10.png 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-192x108.png 192w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-384x216.png 384w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-364x205.png 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-561x317.png 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-1122x633.png 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-265x150.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-531x300.png 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-728x411.png 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-608x343.png 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-758x428.png 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-1152x650.png 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-600x339.png 600w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/figure>\n\n\n\n<p>The Stellantis Group has just unveiled its new <strong>figures for the first half of 2023<\/strong>. As usual, since this is a report intended for investors<strong>The figures are flattering: increased sales, increased profits, increased free cash flow...<\/strong> <\/p>\n\n\n\n<p>If we focus on <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/\">Maserati<\/a> we can see that the trident brand has <strong>up +50 %<\/strong> sales in the first half of 2023 compared with 2022.<\/p>\n\n\n\n<p>Inevitably, sales are also up almost proportionally, at +39 %. <strong>Most interesting is the margin, which rises from 6.6 % to 9.2 %. <\/strong>A very important point for Stellantis, as we explained in another article, <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-not-yet-the-most-profitable-luxury-brand\/\">Maserati still far from being the most profitable luxury brand<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"507\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-5.png\" alt=\"\" class=\"wp-image-31629\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-5.png 708w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-5-300x215.png 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-5-18x12.png 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-5-561x402.png 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-5-265x190.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-5-531x380.png 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-5-364x261.png 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-5-608x435.png 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-5-600x430.png 600w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/figure>\n\n\n\n<p>If we compare with previous years, thanks to our table below, Maserati has indeed achieved a very good first half of 2023, almost as good as 2018.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"387\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-1024x387.png\" alt=\"\" class=\"wp-image-31630\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-1024x387.png 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-300x113.png 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-768x290.png 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-18x7.png 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-561x212.png 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-1122x424.png 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-265x100.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-531x201.png 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-364x138.png 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-728x275.png 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-608x230.png 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-758x287.png 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-1152x436.png 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6-600x227.png 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-6.png 1478w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>According to the group, this growth is being achieved by the Grecale model, which is selling well... We can reasonably <strong>estimate that Maserati will exceed 30,000 units delivered in 2023<\/strong>.<\/p>\n\n\n\n<p>For a luxury car brand that has shifted its focus from volume to profitability, this is very good. Sergio Marchionne's target of 75,000 units\/year is from another era.<\/p>\n\n\n\n<p>With the future Grancabrio, the electric Grecale and the electric Granturismo, the brand will be able to count on these new products to consolidate its sales in 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The USA is Maserati's number one market<\/h2>\n\n\n\n<p>We don't yet have access to all the figures by country, but here's what we do know.<\/p>\n\n\n\n<p><strong>The trend is for the United States to be the leading purchaser of Maseratis<\/strong> with around 600 registrations per month. Italy is just behind, with over 2,000 registrations in the first half of 2023. <\/p>\n\n\n\n<p>Between them, the USA and Italy account for almost 40 % of Maserati sales (tient, <a href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-first-quarter-2023-record-by-litalia-and-the-usa\/\">like Alfa Romeo!<\/a>). <\/p>\n\n\n\n<p><strong>Other countries make up the rest<\/strong> with Germany, Canada, the UK, Japan, Switzerland and Spain all good customers.<\/p>\n\n\n\n<p><strong>Special note for France, bludgeoned by taxation<\/strong>With only 64 new Maseratis registered, dealers aren't too happy. Their last hope is the arrival of electric models, if customers want them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-1024x366.png\" alt=\"\" class=\"wp-image-31631\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-1024x366.png 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-300x107.png 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-768x274.png 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-18x6.png 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-561x200.png 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-1122x401.png 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-265x95.png 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-531x190.png 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-364x130.png 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-728x260.png 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-608x217.png 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-758x271.png 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-1152x411.png 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7-600x214.png 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-7.png 1171w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-31628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maserati : la marque de luxe triomphe aux USA et en Italie, mais pas en France - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le groupe Stellantis vient de d\u00e9voiler ses chiffres du premier semestre 2023. 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Comme d&#039;habitude, comme il s&#039;agit d&#039;un rapport destin\u00e9 aux investisseurs,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T08:10:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T09:56:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8-1024x578.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Maserati : la marque de luxe triomphe aux USA et en Italie, mais pas en France\",\"datePublished\":\"2023-07-26T08:10:33+00:00\",\"dateModified\":\"2023-07-26T09:56:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/\"},\"wordCount\":401,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8.png\",\"articleSection\":[\"Maserati\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/\",\"url\":\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/\",\"name\":\"Maserati : la marque de luxe triomphe aux USA et en Italie, mais pas en France - ItalPassion\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-marque-de-luxe-triomphe-aux-usa-et-en-italie-mais-pas-en-france\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/image-8.png\",\"datePublished\":\"2023-07-26T08:10:33+00:00\",\"dateModified\":\"2023-07-26T09:56:19+00:00\",\"description\":\"Le groupe Stellantis vient de d\u00e9voiler ses chiffres du premier semestre 2023. 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