{"id":31388,"date":"2023-04-15T23:32:50","date_gmt":"2023-04-15T21:32:50","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31388"},"modified":"2023-04-15T23:32:52","modified_gmt":"2023-04-15T21:32:52","slug":"lancia-pura-hpe-a-futuristic-concept-which-gives-an-awareness-of-3-next-lancia","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-pura-hpe-un-concept-futuriste-qui-donne-un-apercu-des-3-prochaines-lancia\/","title":{"rendered":"Lancia Pu+Ra HPE : a futuristic concept that gives a glimpse of the next 3 Lancia"},"content":{"rendered":"
\"lancia<\/figure>\n\n\n\n

With a Ypsilon that keeps the lead in the Lancia<\/a> out of the water at arm's length for several years, here is finally some concrete information about the future of the Lancia brand in the hands of the Stellantis brand ecosystem: the Lancia Pu+Ra HPE concept<\/strong>.<\/p>\n\n\n\n

As a reminder, during the FCA\/PSA merger, Carlos Tavares, CEO of Stellantis, announced that all brands had their place... as long as they prove themselves <\/strong>commercially, and above all are profitable.<\/p>\n\n\n\n

Positioned at the premium level like DS and Alfa Romeo, Lancia is perhaps the brand whose future is the most uncertain<\/strong>. While those who know its history see a lot of potential in it, it must be admitted that, outside Italy, the brand has been somewhat forgotten. Ask someone under 30, or even 40, if they know the Lancia brand and what they think of it...<\/p>\n\n\n\n

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Jean-Pierre Plou\u00e9 Lancia design director<\/figcaption><\/figure>\n\n\n\n

For the rebirth of the last hope of the brand, the design was entrusted to the Frenchman Jean-Pierre Plou\u00e9<\/strong> (and his team) who designed the latest Peugeot, Citro\u00ebn, DS and Opel. His mission is to extract Lancia's DNA and position it in a distinctive way compared to the other brands of the group. On the menu, a timeless, pure, radical and typically Italian style<\/strong>.<\/p>\n\n\n\n

So here we are, after the presentation of an Apple Magic Mouse concept several months ago...<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

...Lancia takes advantage of the Milan Design Week to present a more concrete concept: the Lancia Pu+Ra HPE.<\/p>\n\n\n\n

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