{"id":30571,"date":"2022-07-31T21:16:37","date_gmt":"2022-07-31T19:16:37","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=30571"},"modified":"2022-08-18T20:18:14","modified_gmt":"2022-08-18T18:18:14","slug":"maserati-the-profitability-before-the-volumes","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-la-rentabilite-avant-les-volumes\/","title":{"rendered":"Maserati: profitability before volumes"},"content":{"rendered":"

As every quarter, the figures of Stellantis have been revealed and among them, those of the Italian brand Maserati<\/a>.<\/p>\n\n\n\n

While for the previous decade, the communication was rather focused on the race for volume with a goal of making 75,000 sales per year, Stellantis does not hide from it, a bit like Alfa Romeo, profitability above all<\/strong>.<\/p>\n\n\n\n

Thus, the Maserati brand, with only 10,200 cars marketed in the first half of 2022<\/strong>The Group is on the road to double-digit profitability, with a current operating margin of 6.6 1TP2Q, doubling current operating income to 62 million euros.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

And yes, it is surely much more profitable to sell a few thousand MC20, than tens of thousands of Ghibli.<\/p>\n\n\n\n

It should also be noted that these figures for the first half of 2022 do not include the new Maserati MC20 Cielo<\/a> presented in May, the first deliveries of the new Grecale SUV<\/a> at the end of June and the 62 copies of the Maserati Project24<\/a>.<\/p>\n\n\n\n

We should therefore not expect a volume record in 2022 or 2023, but probably a profitability record for the Trident brand. <\/p>\n\n\n\n

Let's not talk about volumes in France, even if the Grecale SUV is a new model, is it too maligned to make a Levante effect like in 2016. We'll have to wait for the BEV models to see increased sales in France, if that interests customers.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":30187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-30571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : la rentabilit\u00e9 avant les volumes - ItalPassion<\/title>\n<meta name=\"description\" content=\"Comme tous les trimestres, les chiffres de Stellantis ont \u00e9t\u00e9 d\u00e9voil\u00e9s et parmi eux, ceux de la marque italienne Maserati. 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