The Emirates in Stellantis' sights: a $6.4 billion market

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After North America, Latin America, North Africa, China, India and, of course, Europe, Stellantis is set to conquer a new strategic territory: the United Arab Emirates. The Group has just signed a strategic cooperation agreement with the Abu Dhabi Investment Office (ADIO) and the Abu Dhabi Ports Group, to create a complete automotive ecosystem in Abu Dhabi, as part of the national "Make it in the Emirates" campaign.

A new industrial axis: Turin - Abu Dhabi

This agreement aims to make Abu Dhabi a major regional center for automotive exports, advanced mobility technologies and industrial innovation. For Stellantis, this is a logical extension of its global expansion strategy: after the $13 billion invested in the United States, projects in North Africa and the Middle East, Stellantis is now in a position to expand its presence in the Middle East. partnerships in Asia with Dongfeng and LeapmotorThe Persian Gulf became the new frontier.

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In this project, Stellantis will leverage AD Ports Group's logistics expertise and ADIO's institutional support to develop local production and R&D in the fields of electrification, autonomous transport and sustainable urban mobility.

"This collaboration marks a strategic step in strengthening Abu Dhabi's industrial and commercial ecosystem," said Mohammed Al Kamali, Chief Industry and Trade Officer at ADIO.

A $6.4 billion automotive market

Stellantis' interest in the Emirates is no coincidence: the new car market is worth $6.4 billion a year, while the used car market exceeds $20 billion. Yet the country has only one local manufacturer, W Motors, known for the Lykan Hypersport supercar (seen in Fast & Furious 7) and the Ghiath SUV, used by the Abu Dhabi police.

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A nod to Italy: W Motors designs its models with Studiotorino and assembles them in part in Turin in Magna Steyr's workshops. In other words, the industrial bridges between Italy and the Persian Gulf already exist, and Stellantis is strengthening them with a major partnership.

A springboard to the Middle East

Beyond the local market, Abu Dhabi's objective is clear: to become a hub for automotive exports to the Middle East. Ammar Al Shaiba, CEO of AD Ports Group's Maritime & Shipping Cluster, explains that this alliance combines "Stellantis' automotive expertise with Abu Dhabi's logistics networks, enabling innovative mobility solutions to expand throughout the region".

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The agreement is also part of ADIO's "Automotive Sector Programme", launched in May 2025, designed to attract the world's leading automakers, develop research and organize auctions for high-end vehicles. In other words, Abu Dhabi wants to create an integrated automotive cluster.

Stellantis: the global offensive continues

With this new location, Stellantis confirms its commitment to establishing a long-term presence in high-potential emerging markets. Already present in over 130 countries, the group sees the Emirates as a gateway to the Gulf automotive market, valued at almost $30 billion a year, where purchasing power and appetite for top-of-the-range vehicles are among the highest in the world.

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1 reviews on “Les Émirats dans le viseur de Stellantis : un marché à 6,4 milliards de dollars”

  1. ... the global offensive continues... That's a good one!
    Stellantis has been thrown out in China, and is losing ground in Europe and the United States, so the Middle East makes us smile.
    Will the models sold there be "tropicalized" to withstand the much harsher climate?

    Reply

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