Pagani and Bulgari create an ultra-luxury hypercar with V12, diamonds and snakeskin!

Pagani and Bulgari have just pushed back the boundaries of the extraordinary. Together, the two Italian houses have created the Pagani Nāga, a one-of-a-kind hypercar covered in diamond-encrusted "snakeskin" and powered by an 838 hp AMG V12. A mythical creation, designed for one man.

A rolling jewel

Its name, Nāga, refers to a serpent deity sacred to the Hindu and Buddhist cultures of Southeast Asia. The inspiration of the snake permeates the entire body of the vehicle. Thanks to an exclusive treatment of bare carbon, Pagani has reproduced a pattern of scales that gives the illusion of a snake moving in the light. A first for the Italian manufacturer.

This customized Imola Roadster boasts a unique BVLGARI SERPENTI paint finish, directly inspired by the Roman fashion house's famous eponymous jewelry collection. The result? A hypnotic, almost organic texture that makes this Pagani much more than a car: it's a rolling jewel.

This project marks a major first for Bulgari, which has never before been involved at this level in the design of a vehicle. And the Italian goldsmith hasn't done things by halves: real diamonds adorn the dials, cockpit inserts, and even parts of the chassis, according to some rumors.

This is mechanical haute couture, where each component is treated like a jewel.

Under the skin, a heart of wild beast

But don't let its precious appearance fool you. The Nāga is anything but a trinket. Based on the Pagani Imola Roadster, it features an AMG-designed 6.0L twin-turbo V12 engine delivering 838 hp, with a top speed electronically limited to 350 km/h.

Weighing just 1,260 kg, the machine promises exceptional performance, worthy of the Italian brand's most radical creations.

Tailor-made orders

This rolling jewel was produced in a single unit, specially commissioned by a renowned Thai collector: Kim Akapat Phornprapha. A businessman with a passion for art and rare automobiles, he was able to convince Horacio Pagani and Jean-Christophe Babin (Bulgari CEO) to realize this crazy project. A project that would have taken more than three years to develop, with Horacio Pagani personally involved at every stage.

The objective? To create not just a car, but a totem of culture, luxury and performance, fusing Asian mythology with Italian craftsmanship excellence.

An eight-figure price tag?

The official price of the Pagani Nāga remains a secret. But given its exclusivity, level of finish and the involvement of two of Italy's leading luxury houses, it's estimated to easily top the $10 million mark. An unattainable object of desire, destined to remain forever the only one of its kind in the world.