Maserati sells cars for over €200,000 and a watch for €80,000... its latest innovation costs less than €2.

At Maserati, the great discrepancy has never been so spectacular. From supercars costing over €200,000, to haute horlogerie watches costing €80,000, and now... an object accessible to all for just over one euro, the trident brand explores all the dimensions of luxury, from the most exclusive to the most symbolic.

From MCPura supercar to haute horlogerie

In recent months, Maserati has made its ambitions clear. At the top of the range is the new MCPura, a supercar powered by a 630 hp Nettuno V6, capable of accelerating from 0 to 100 km/h in less than 2.9 seconds. An exclusive, technologically advanced and obviously very expensive machine, priced at well over €200,000.

At the same time, the Italian brand has taken an unexpected step into another world: that of prestige watchmaking. In collaboration with Swiss watchmaker Bianchet, it launched the a watch limited to 100 pieces, priced at 75,500 Swiss francs, or around €80,000. An exceptional timepiece inspired directly by the supercar, with an ultra-thin tourbillon, carbon case and impressive shock resistance. Maserati is no longer content to sell cars: it wants to establish itself as a true signature of global luxury.

A €1.30 stamp to celebrate 100 years of history

And yet, at the other end of this strategy, Maserati has just unveiled a radically opposed object: a postal stamp. Presented in Rome on April 9, 2026, this special stamp celebrates 100 years of the famous Maserati trident. Issued by Poste Italiane at a price of €1.30, it is part of a series dedicated to the “Excellences of the production system and Made in Italy”.

On this small 30 x 40 mm piece of paper, an entire symbol is condensed. The modern trident is in the foreground, against a background of motifs inspired by the first logos of 1926, enriched by a tricolor stripe recalling the brand's Italian origins. Printed in an edition of over 250,000, this stamp is not a luxury item in the traditional sense. It is intended for circulation, for everyday use, and above all to spread the Maserati image far beyond the circle of enthusiasts and wealthy customers.

From the myth of the trident to a popular object

Behind this launch lies a far more strategic approach than might first appear. The Maserati trident is not just a logo. Born in 1926, it was inspired by the Neptune fountain in Bologna and symbolizes power, mastery and Italian heritage. This same emblem has accompanied the brand in its greatest victories, from the Targa Florio to international competition successes, right up to modern models such as the MC20 and MCPura.

By celebrating its centenary with a stamp accessible to all, Maserati is not trying to sell a product, but to tell a story. That of a brand capable of moving from the track to the road, from extreme luxury to an everyday object.

This contrast perfectly sums up Maserati's current strategy. On the one hand, ultra-exclusive products, from supercars to watches costing tens of thousands of euros. On the other, symbolic, almost democratic objects that allow everyone to own a small part of the world of the trident. A €1.30 stamp will not, of course, generate the volumes of a supercar or the margins of a fine watch. But it does contribute to something just as important: the construction of an image.